Zapier Automates Service Integration to Increase Productivity
Many businesses use a number of online services in tandem for their operations. However, a common problem many companies have encountered is the wasted time and productivity from having to input information into all of these services separately. One example would be creating a lead in Salesforce manually for every HTML form filled out on Wufoo. Even something as simple as manually uploading every e-mail attachment to a cloud service like Dropbox could become tedious for a small business after some time. Wade Foster created Zapier as a solution for this dilemma. Zapier is a tool that automatically integrates services together for you, taking tedious steps away from several processes.
Foster told Rescuecom that he came up with the concept for Zapier when he was working in marketing. As he was working, he found himself repeatedly using the same integrations over and over again. When he asked if there was a way to automate these processes, people told him to “go check out the API.” Unfortunately, as a marketing employee, that was not very useful to Foster, who knew very little about programming code. Foster then set out to hire his own coders and start Zapier in the hope of making service integrations easier for businesses.
Zapier aims to erase tedious online tasks for small commercial companies. Foster informed us that many Zapier clients “daisy-chain” integrations, which the company refers to as “zaps”, in order to automate long processes. By creating a series of zaps, businesses can automate a long process when a single trigger sets off a chain reaction. In theory, this eliminates much of the tedium and busywork involved in manually handling each online service the business uses. For help finding the right tools and services for your businesses, you should seek business IT support.
It’s clear that Zapier has its focus on business use in small enterprises, although Foster informed me that some consumers do use their limited free service for simple zaps. One example would be to create a Google calendar event every time you create a reminder in Evernote. Still, most of Zapier’s use comes from small businesses subscribing to their premium service options.
If you use a large number of online services every day at your company, the product may be worth looking into. For help with Zapier or other online tools for business, computer support is always available.
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Filed under: business, business computers, Internet, technology, Uncategorized