Erli Bird Connects Early Adopters with Startups to Help Test New Products
Startups often hit a snag when trying to find quality beta testers or early adopters to try their young products. Cool product Erli Bird offers startups their services to help solve this problem. Erli Bird uses their community of enthusiastic early adopters to give startups a pre-collected group of consumers to try early release and beta versions of their mobile apps and websites. Erli Bird advertises startups that sign up on the front page of their website for a given period. Users can sign up to test services and software that they find interesting and then give the startups direct, focused feedback. This can save the startup time by preventing it from having to go out and look for quality groups of testers. It can also potentially give startups a large dose of useful feedback for the next iteration of the product. This process lets new companies find out which parts of their product require tech support to use and which parts work seamlessly. Erli Bird wants to offer new companies an easier way to get customer feedback early on the product development process so startups can have a chance to optimize products before wide, public release.
Erli Bird incentivizes its users to give startups quality feedback through monetary means. Users who sign up for Erli Bird and try products using their site become part of what Erli Bird calls “strategic focus groups”. Erli Bird gives these groups the means to leave direct comments and long-form feedback to a product’s developers. Depending on the depth and quality of the feedback, users can actually earn money for their time on Erli Bird. Users earn between $1 and $15 for their participation in each focus group. Erli Bird also gives users a chance to donate their earnings to charity rather than keep the money themselves. This option is useful for tech enthusiasts who want to give back in some form. Erli Bird hopes that by encouraging users to give solid feedback, startups will get better engagement from their testers.
Users who sign up to test mobile products through Erli Bird will need to know how to download applications to their phones outside of their phone’s standard app store. For help with this process, users should find a source of mobile tech support.
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Filed under: startups, technology