Video Game Advertising Gets More Active, But Not Smarter.
As technology has improved and advanced, advertisers have worked very hard to find new ways to exploit it. Especially with new forms of communication technology, advertisers try to integrate product placement and utilize the new mediums to reach tech users. For those who lived through the meteoric rise of the Internet, the days of slow modems also meant a time when you could go online and not be bombarded by advertisements all over your screen. The video game market has been one that is much tougher for advertisers to crack into. Advertisers want to reach the demographic, as video game players spend several hours at a time focused on gameplay, when they are not interacting with any other medium upon which they could encounter advertisements. Xbox Live is now trying to get users to “play through” advertisements from big businesses. Read more »
