Planana CEO Anna Sergeeva Promotes Events with Attendee Perks
Driving attendance to events is not a simple task. Even if an event should theoretically have drawing power on paper, getting people to come to it can still be an uphill battle without proper marketing. One of the most powerful ways to spread awareness for events is through word of mouth. This reality is likely due to the fact people are most likely to trust recommendations and ideas from people that they already know. Cool person in technology Anna Sergeeva wants to help event promoters and marketers improve their attendance numbers by leveraging this reality with her company Planana. Planana provides marketers with online tools that provide special perks to attendees that share information about an event through social media. As attendees share information about an event online, it increases the reach of an event’s marketing by word of mouth. With more reach on social media, Sergeeva believes attendance numbers will rise for promoters who use her product. Read more »
