Computer Support Blog

As 2011 came to an end, there were many corporate shakeups of note.  While the replacing of CEOs certainly garnered a lot of attention, like Meg Whitman taking over Hewlett-Packard, many other personnel shifts happened that could have a significant impact in 2012.  One of those realignments was Samantha Loveland.

Samantha Loveland left Salesforce.com in favor of a promotion to Vice President of Worldwide Customer Engagement at Yammer.  Yammer.com is a competitor of Salesforce.com and Loveland being poached represents a potentially big win for Yammer.

Before leaving Salesforce for Yammer, Samantha Loveland was a vice president for Salesforce in their division responsible for customer engagement.  There, Loveland had a proven record of bringing new business to Salesforce, which is probably why she was so attractive to the growing Yammer.  As the new Vice President of Worldwide Customer Engagement, she will have a similar responsibility in attracting new customers to Yammer.  Already, she has enthusiastically embraced Yammer and prioritized reinforcing new customers.  Loveland’s plan is to provide an immediate follow-up with new Yammer customers as soon as they have their first encounter with Yammer.  Through this, Loveland hopes to not only retain customers, but grow Yammer’s business by targeting problem areas identified by customers.

Management is nothing new to Samantha Loveland.  She worked for the Bank Of America in a management position after getting her MBA from Columbia University.  With credentials like that, it is no surprise that she has taken on the responsibilities of customer retention and engagement so fast.  While Loveland has moved into prominent new social networks, her focus remains on both business and customer service.  As a result, Loveland seldom comments on the technical aspects of the information technology companies for which she works.

Samantha Loveland is very articulate on the importance of customers in growing Yammer’s market share.  She is very enthusiastic about her promotion to vice president at Yammer and her enthusiasm is infectious.  Since joining Yammer, the company has been staffing up, which shows a lot of faith in the company’s new hire.  Yammer is ripe for growth and hiring Samantha Loveland is a key component in the company’s attempt at eroding Salesforce’s market share.

Samantha Loveland is the second high-level manager that Yammer has taken from Salesforce.  Shortly before hiring Loveland, Yammer hired David Obrand from Salesforce.  Loveland, ironically, reports to Obrand now at Yammer.  Yammer is counting on the duo to make Yammer.com the new big social enterprising platform!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

The photograph has a power over us that we seldom reflect on.  Iconic photographs have taken on such profound meaning in the collective conscience from the U.S. sailor kissing a nurse at the end of World War II to the photograph of Martin Luther King Jr.’s peers pointing in the direction his shooter fled.  With the proliferation of digital cameras, online stock imagery and vast repositories of digital images online, modern photography has stopped meaning quite as much.  As a result, the Internet has pioneered the phenomenon of photo manipulation for humor.

The current generation of computer users does not seem content with the photograph and the implicit thousand words it is supposedly worth.  As a result, users have created entire communities centered on humorous manipulations of photographs where users add words to an image as a punch line of sorts.

The evolution of the humorous photo manipulation started with lolcats.  Lolcats – derived from the texting abbreviation for “Laughing Out Loud” and the common name for felines – became an underground subculture creation in 2005.  At that time, stock images of cats were shared between friends with humorous or supportive text added to them.  In 2006 when 4chan.org and Something Awful began promoting images of lolcats.  Since then, the lolcat has crossed into the mainstream.  Thousands of individuals shared pictures with grammatically incorrect but funny phrases that either refer to the cat’s actions in the photograph or represent dialogue the cat might speak.  I Can Has Cheezburger? is a site that remains active today with daily, fresh lolcats.  As a phenomenon, lolcats remains one of the most enduring.

But lolcats has evolved as the market for cat-based humor moves toward exhaustion.  The lolcats have given rise to the Internet meme phenomenon.  Internet memes are like lolcats in that they feature photographs with humorous text.  Internet memes differ in that their subjects are more than just cats.  Instead, pop culture imagery both present (like Rebecca Black) and past (Richard Nixon) is combined with text to make jokes.  These photo manipulation “strips” range from one-panel jokes to several panel strips with a punch line.  Because geek culture dominates the Internet meme phenomenon, many use more obscure references than the mainstream lolcats.  So, for example, Admiral Ackbar and his catchphrase “It’s a trap!” is the subject of many Internet memes.  Those who have not seen Return Of The Jedi many, many times are unlikely to get the full weight of the reference when it arrives as the punch line to many an Internet meme.

Internet meme’s and other photo manipulation forms of humor are seeing growth on the Internet.  The communities preoccupied with Internet memes are interested in creating and sharing humor, so they remain free sites.  If you have had a joke, but lack the artistic talent to draw well, Internet memes offer a possible avenue for you to creatively express yourself!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Android has been dominating the handheld smartphone and tablet OS market for some time now.  Because it is such a popular operating system, manufacturers like Samsung have been quick to accessorize their tablets to accommodate the apps that Android supports.  With Cloud-based media applications on the rise, Samsung Galaxy Tab owners have been eagerly awaiting a connector that will allow them to connect their portable device with their home theater.  Galaxy Tab owners have enjoyed the convenience of Cloud streaming, but not the ability to interface with their home HDMI theater.  All of that changes with Samsung’s HDTV Adapter for the Galaxy Tab Android Tablet.

The Samsung Galaxy Tab HDMI Adapter is an easy-to-use device that allows users to transfer their Android-accessed Cloud-based library to any high-definition television, monitor or projector.  The Samsung Galaxy Tab HDMI Adapter features a male port designed to interface with the docking port on the Galaxy Tab.  Samsung created its own port configuration for its tablet computers like the Galaxy Tab and that port is what allows the Galaxy Tab to dock with other Samsung equipment.  Samsung’s Galaxy Tab HDMI Adapter includes a male connector that slides easily into the female docking port on the Galaxy Tab.  Like other Samsung connectors that connect to the docking port, the HDMI Adapter for Galaxy Tab clicks to lock into the port to assure connectivity.

What the connector does, then, is translate the signal coming out of the Galaxy Tab into an HDMI signal.  The connector at one end of the adapter is connected to a small converter box at the other end of the adapter.  That box has a female HDMI port.  Like many such adapters, like the equivalent adapter for Apple products, the HDMI Adapter for Galaxy Tab lacks the HDMI cable needed to connect the Adapter to a high-definition device.  In most cases, users of the Samsung HDMI Adapter for Galaxy Tab will not even need to purchase an HDMI cable to connect the adapter to your HDMI device.  If you already have a Blu-Ray player, DVD player or gaming console connected to your HDTV through the HDMI port, you already have the HDMI cable.  By simply unplugging your HDMI-connected device at the player, you have access to the connector that is still connected to the HDTV.  Simply plug your Samsung HDMI Adapter for Galaxy Tab into the HDMI cable you unplugged from the existing player or gaming console and your Android-powered device may now stream directly to your high-definition television!

It is that easy.  The Samsung HDMI Adapter for Galaxy Tab allows you to combine the convenience of streaming, Cloud-based technology with the home theater you already own!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

There are a lot of charities that deal with helping those who have the greatest need get technology like computers.  Of course, the very existence of such charities implies that the problem persists, but as the holidays wane and you look forward to your tax refund, perhaps you are thinking of the less fortunate.  One of the charities that are working hard to make a difference is the World Computer Exchange.

The World Computer Exchange is a charity that seeks to deliver computers to impoverished countries.  Their Computers for Girls initiative is one of the charity’s biggest endeavors.  Computers for Girls is, as its name implies, an effort to provide girls in other countries with computers.  In addition to providing computers, Computers for Girls works with girls and young women in foreign countries to teach them how to use the computers.  Computers for Girls has recently teamed with the Peace Corps to help provide the education component of their mission.  So, while the World Computer Exchange has only been operating since 2000, the Peace Corps is hardly a fly-by-night organization!

The need for computer education and computer hardware for girls is very real.  The gender gap is even more severe in nations like Pakistan, the Philippines and Panama.  Liberia, which is still recovering from its last civil war, has made women’s rights issues a very low priority on its national agenda.  So, the need for an organization like the World Computer Exchange is unfortunately very real.  The Computers for Girls initiative provides real educational opportunities to girls in thirteen of the most impoverished or oppressive counties on Earth.

The World Computer Exchange is a very reputable charity and meets most of the Better Business Bureau’s qualifications to be an accredited charity.  In fact, with 86% of every donation being used to provide the services and materials of the charity, the World Computer Exchange has a more efficient operation than the March Of Dimes (75%) or the Make-A-Wish Foundation (also 75%).  It is worth noting that the element the WCE failed to meet to get its accreditation actually helps the charity run more efficiently.  The WCE’s Board Of Directors is required to meet multiple times a year to get accredited.  Because the WCE is an international effort, their Board meetings include members who have a virtual presence at each meeting.  Using computers and telecommunications devices, those board members participate in the meetings without being physically present; the BBB does not consider that acceptable.  In some ways, it is reassuring to see a charity where the leaders are so dedicated to their cause that they will not make an international trip and abandon that cause!

The Computers for Girls initiative is putting real computers in front of girls who might otherwise receive no formal education or training.  Supporting the World Computer Exchange’s Computers for Girls program is worthwhile.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Have you ever noticed a product that seemed mainstream and beneficial, but then disappeared from the marketplace?  Or have you ever noticed a problem solved in the design of a product, but then manufacturers do not incorporate the changes into the design of all of the products of that type?  Considering how computers have changed over the last twenty years, the astute observers might well be asking “Where are the laptop computers with ergonomic keyboards?!”

Back in 1977, computer developers created an ergonomically-correct keyboard to help alleviate the stress on muscles and tendons in the hands from repeated typing.  While that technology was not widely incorporated at the time, during the Clinton Administration, Congress passed laws that required employers to provide their computer operators with ergonomic keyboards.  The intent of the law was to lower the number of repetitive stress muscle injuries and Carpel Tunnel Syndrome worker’s compensation claims.  For a while, ergonomics was a common buzzword in American politics and society.

At that time, ergonomic keyboards were everywhere.  The design of an ergonomic keyboard includes a split-keyboard with an extended front section, which reduces stress on the fingers, wrists and tendons of the computer user.  After Congress struck down the reforms that required businesses to incorporate ergonomic keyboards, it seems that computer manufacturers decided to not include ergonomically correct keyboards into new laptop designs.

Why did computer manufacturers fail to incorporate ergonomics into the design of laptop computers?  The answer has everything to do with space, as the cramped keyboards of many laptop and notebook computers actually exacerbate the problematic muscle movements ergonomic keyboards prevent.  A proper ergonomic keyboard requires space.  Computer manufacturers market laptop and notebook computers using the portability and convenience as a key selling point.  A proper ergonomically-correct keyboard would necessitate a laptop computer that was several inches wider.  The average ergonomic keyboard is over nineteen inches wide, which is quite a bit wider than most laptop computers these days!

What proponents of ergonomics fail to account for most when lamenting the lack of ergonomic keyboards for laptop computers is the height requirement of an ergonomic keyboard.  Ergonomic keyboards are usually raised more than two inches at the top in order to help reduce muscle strain.  Laptop manufacturers quickly came to the conclusion that there was little point in making impressive, ultra-thin LCD monitors on laptops if they had to attach the monitor to a gangly base with the awkward keyboard.

Ergonomically-correct keyboards are still widely available and some laptop computers have keyboards with better ergonomic designs than others.  But the computer manufacturers are not looking to make laptop computers with true ergonomic keyboards, even though laptop computer sales have risen in recent years and many consumers are replacing their home computers with laptop computers.  For those making such an upgrade, keep your ergonomic keyboard, it is well worth using one of your laptop’s USB ports to keep your hands comfortable and healthy!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

The Internet has produced many billionaires.  The dot com bubble may have burst, but some business owners made a lot of money very fast.  One of the few such executives who are still standing at the head of a successful dot com is Jeffrey Bezos.  Jeffrey Bezos is the President, CEO and Chairman of the board of Amazon.com.

Jeffrey Bezos founded Amazon.com in 1994 as the Internet was still growing.  As brick and mortar stores were slowly developing an online presence, Bezos created the virtual bookstore with a robust inventory and a commitment to customer service.  A year before eBay was launched, Bezos had Amazon.com online, selling books and building a customer base.  Quickly realizing the site was underperforming for its potential, Bezos expanded Amazon.com to sell movies, music and other products alongside books.  Bezos transformed the business he ran from his garage to an international online retailer that increased his net worth to approximately 18 billion dollars!

While many billionaire CEOs of technology-related companies achieved their prominence from having a fresh, new idea, Jeffrey Bezos simply exploited, first and best, the emerging technology.  There is nothing particularly audacious about the idea of using the Internet to sell goods.  What made Amazon.com impressive at the time of its inception was that Bezos effectively exploited the new revenue channel to reach an exceptional marketplace.  While established brick and mortar stores were looking to supplement their income through occasional online sales, Bezos realized the potential of the virtual storefront and built Amazon.com.  Bezos pioneered the idea of the virtual storefront, selling a product online without an accompanying physical store.  When Bezos’s model proved successful, Pierre Omidyar would take the idea a step further and build an online sales site without any product (eBay)!

While many Internet stores have since risen and fallen, Amazon.com has remained strong.  Many attribute the strength of Amazon to the leadership Jeffrey Bezos exhibits as founder, CEO, President and Chairman of Amazon.  It is hard to argue with that logic.  By commissioning the creation of the Kindle, Bezos helped to ignite the entire e-reader market as well as a renewed interest in reading by the general population.  The success of the Kindle Fire, which many industry analysts suggest Amazon is selling at or below the cost of production, illustrates Bezos’s commitment to a long-term approach for Amazon.com’s success.  Bezos sees the value in selling more of a product at a loss when the virtual product – the e-books – has the potential to make his company billions!

A pioneer in the Internet retail market, Jeffrey Bezos is a CEO who was at the right place, at the right time, with the right vision!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Every executive in charge of a big company has a story.  Some of those stories are intriguing and complex, others are surprisingly mundane.  One might suspect a consumer revolution would occur if most Americans knew just how many CEOs became CEO by simply being in the right place at the right time.  Few CEOs, however, have had the complicated and fascinating careers of Meg Whitman.

Meg Whitman is the new Chief Executive Officer and President of Hewlett-Packard.  Whitman’s rise to CEO is not a happenstance and her ascension comes after a particularly rough business year for HP.  Whitman’s new role as CEO of HP is generally seen as a desperate move to put Hewlett-Packard on a more successful track after a particularly tumultuous series of failing CEOs.  Whitman’s predecessor served as CEO for only eleven months before the Board of Directors showed him the door!

Since the mid-1980s, Meg Whitman has been a powerful executive.  Her first executive position was as a senior vice president at Bain & Company.  From there, she moved to various executive positions at the Walt Disney Company, FTD, and Hasbro.  Her big leadership opportunity came when she assumed control of eBay as its CEO.

As CEO of eBay, Meg Whitman made eBay from a minor Internet sales site into an international powerhouse.  The company grew from thirty employees to a significant international company.  More importantly, Whitman helped eBay achieve its success by completely reorganizing the corporate structure as well as the site’s functional organization.  Under her guidance, eBay became a publicly traded company, adopted the iconic four-colored logo and purchased Skype!  Whitman ran eBay for a decade before moving on, leaving the company as one of the most powerful women in business and one of the most influential CEOs of the last decade.

Immediately before taking on the job of CEO of HP, Meg Whitman ran for governor of California.  As a Republican candidate, Meg Whitman hoped to continue Arnold Schwarzenegger’s style of leadership over the traditionally Democratic state.  While she lost in the general election, her campaign made a good showing after several scandals that would have taken down a lesser person.  Following her failed gubernatorial run, Whitman joined HP’s Board of Directors where she served until the Board promoted her to CEO.

If Meg Whitman’s past successes are any indication, she represents the best chance Hewlett-Packard has to restructure and survive as a powerful business in the tech sector!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

If you have had M&M’s lately, you might be contributing to a growing problem without even knowing about it.  M&M’s has a current promotion on many of its wrappers advertising the chance to win free movie tickets.  This is very exciting; in addition to getting some candy, you have the chance to get into a movie for free!  How cool is that?  Your response might be a little different after you pull back the curtain and look at what MARS/M&M’s is actually doing (and they are not the only ones!).

When you go on the Internet to enter the code found on your wrapper of M&M’s, the site requests your birthdate and state.  This is a very odd redundancy as the M&M’s website requires you to provide your birthdate just to access the site (it reconfigures for different age groups, which is admittedly pretty cool).  After you have added your date of birth and state or territory, you may enter your game code.  When you enter your game code, you are compelled to provide your e-mail address before the site will tell you what you have won.

And lo!  The vast majority of winners who win anything from M&M’s.com have to enter their address . . . so M&M’s may mail you your movie coupon.  This may seem like a very exciting process that has you eager to go to the movie, as well as eat more candy (you could win again!).

But what has really happened?  In the space of about one minute, you have provided the MARS/M&M’s Corporation with your name, address, e-mail address and birthdate.  You have given the company everything they need to put you on a mailing list!

Virtually every company with an online presence now gets their data directly from their customers in this fashion.  Why pay for a mailing list from a competitor when you can simply have your customers furnish their contact information under the guise of winning something?  The bottom of the receipts for Taco Bell and Wal-Mart promise the chance of money each month when you call and inform the company about the service you received.  Some users online have reported spikes in e-mails from companies like Wal-Mart following filling out those surveys!

It used to be that businesses kept customers in the dark about how their names ended up on mailing lists.  With the rise of Internet contests and surveys that require you to give your contact information, the process is being redressed poorly.  But kudos to the big companies!  They have realized they do not need data miners; they just need to offer the possibility of getting something more with your seventy-five cent candy!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

With the holidays behind us and many struggling already to keep their New Year’s resolution, it is nice to know that one of the most common subjects for a resolution has a little help this year.  If you are one of the millions of people who made a New Year’s resolution to lose weight, technology is coming to your aid.  You might achieve success this year with the DietMate Weight Loss Computer.

The DietMate Weight Loss Computer is a handheld computer device designed exclusively to help you monitor your eating and exercise habits and keep you focused on achieving your weight loss goals.  The best aspect of the DietMate Weight Loss Computer is that it is a very simple specialized device.  Ideal for those who are easily distracted, and for whom a weight loss app on an otherwise cluttered smartphone or tablet computer could be ignored, the DietMate Weight Loss Computer helps you remain focused on a single goal.

The DietMate Weight Loss Computer is a handheld computer with a simple monochromatic LCD screen.  When activated, the screen has a clear, sharp readout and easy-to-use interface.  One of the striking aspects of the DietMate Weight Loss Computer is its lack of a keyboard.  The entire system works off seven buttons in conjunction with the screen.

The brilliance of the DietMate Weight Loss Computer is that it does the thinking about food and exercise so you do not have to.  Many diets fail simply because it takes so much work and effort to count calories each and every day.  Proper dietetics is a skill set like computer programming or accounting; asking most people to be so attentive to all of the nuances of nutrition is folly and the manufacturers of DietMate understand that.  The DietMate Weight Loss Computer comes programmed with all of the information on nutrition and aspects of dieting you need, so when you turn control of your diet over to the DietMate, you no longer need to be preoccupied with food.

Using the DietMate Weight Loss Computer is very easy and truly only requires a bathroom scale to use it successfully.  Each morning, you simply weigh yourself and then activate your DietMate Weight Loss Computer.  After inputting your current weight, simply carry around the DietMate and do what it tells you!  The DietMate Weight Loss Computer will tell you when to eat, it helps you choose your meals and it calculates the most efficient forms of exercise to help you reach your weight loss goals!

Approved by the National Institutes of Health, the DietMate Weight Loss Computer uses a powerful database and computer to take the thinking out of your diet.  By adapting your diet more to your existing life and patterns, you maximize your chances of weight loss success.  The DietMate Weight Loss Computer helps you change some of your patterns to help you lose weight!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

If you are alive and living in a First World or Second World nation, you probably know what an iPod is.  In our world today, the iPod is a universally-recognized device.  While Apple Computers would prefer its trademarks not be infringed upon, “iPod” is used far more frequently to refer to any portable digital music player.  That sort of meteoric product launch and instantaneous word association does not just happen.  The smashing success of the iPod and the products that have followed it from Apple Computers came from effective marketing.  In fact, you would find it difficult to find a person in the United States today who cannot recall a single Apple advertisement.  That level of cultural penetration from advertising is largely the work of Philip Schiller.

Philip Schiller is the Senior Vice President of Worldwide Marketing for Apple.  When Steve Jobs returned to Apple in 1997, Schiller became an integral part of Apple’s executive leadership team.  He ascended to the post of Senior Vice President of Worldwide Marketing after a strong marketing career with software companies Macromedia and FirePower Systems.

As Senior Vice President of Worldwide Marketing, Schiller was responsible for rebranding Apple and his success speaks for itself.  In his tenure, Apple Computers went from being a floundering computer company to the dominant computer manufacturer on the planet.  While Steve Jobs and Tim Cook deserve a lot of credit for pushing the company’s direction into the emerging markets of portable digital music players and handheld computing devices, all of their efforts would have been for naught had it not been for the effective marketing Schiller and his team provided.  As the leader of the marketing department at Apple Computers, Philip Schiller made the first iPods seem indispensible and easy-to-use.  Even more important, through his targeted advertising strategy for the iPod, Schiller made the iPod cool.

As Apple has risen to dominate the portable digital music player market, Schiller’s marketing teams have made the career of many musical artists through their association with Apple’s advertising.  Schiller is an executive who is not content to rest on a single success.  As such, Schiller effectively led the Apple marketing arm through an entire rebranding.  Well in advance of the product releases for the iPod Touch, iPhone and iPad, Schiller and his marketing department created such hype that each of those product releases became an event.

It is one thing to have a successful product launch, it is entirely another to market so effectively as to create a culture surrounding a company’s entire product line.  That sort of result requires a leader and Philip Schiller is just that type of leader for Apple!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com