Tim Cheng Created Voxel to Make Mobile Advertising More Engaging
Mobile advertising has become an important aspect of marketing in this era, where it seems everyone spends most of their time on their smartphones. Unfortunately, most mobile advertising is more intrusive then engaging. Some mobile ads are reminiscent of Internet banner ads, taking up valuable real estate on a phone’s screen while someone uses an app. These ads distract and annoy people more than anything else, but even worse are the ads that take up your entire screen for thirty second intervals, interrupting the use of an app completely for a period. What’s even worse about these mobile ads is that when people click on them, they only bring them to the store page of the software they’re advertising. There is no context or way of knowing how much a user may like the advertised application. Cool person in technology Tim Cheng has developed technology that he hopes will make mobile advertising more engaging for users. Cheng’s company Voxel sells cloud-based technology that turns ads into live demos as opposed to static banners. With Cheng’s program, users can actually demo an app and try it within an advertisement. This interactivity should encourage users to engage with ads rather than ignore them. Users who have trouble with streaming on their phone should get smartphone tech support service. Read more »
