Computer Support Blog

Those who use Amazon.com’s Amazon Prime service for streaming videos have had a good few months recently.  The Amazon.com library of available videos has only been growing in recent months.  While Steven Kessel, the company’s Senior Vice President of Worldwide Digital Media, deserves a lot of credit for the arrangements that provide users with more and more digital video files, there is an unsung hero of Amazon who deserves equal praise.  No matter what arrangements Kessel makes, no relationship between Amazon.com and production studios or distribution companies is complete until is passes muster with L. Michelle Wilson! Read more »

Technology, as you know, changes exceptionally fast.  It seems like just last year that Cloud-based services were just appearing on the Internet!  Now, Google is releasing its personal Cloud service and, in advance of that, the competitors who got the jump on Google are revising their services to remain relevant.  Some of the well-established personal Cloud services may be changing the services you have come to rely upon!  Some of the most significant changes are coming to the following: Read more »

Every modern operating system includes a search engine so that you can search the contents of your own computer.  With the emergence of mobile computing devices like smartphones and tablet computers, the major operating systems include rudimentary search functions.  For those devices, there are often applications that can provide search functions that are more robust.  Those search applications search your personal information on your mobile device and throughout your social network connections that are stored in the Cloud.  For Android-based computing devices, the application that gives you the best search of your personal information is CloudMagic for Android. Read more »

The first big threat to traditional advertising models on television came from the development of cable tv.  Advertisers liked it even less when premium cable channels like HBO, Cinemax and Showtime offered viewers both original programing and advertisement-free television viewing at a price customers appeared willing to pay.  As advertisers struggle with how to monetize streaming television technology, HBO is working to adapt to the digital transmission framework.  For that, they have Alison Moore.

Alison Moore is the Senior Vice President of Digital Platforms for HBO.  In that role, Moore is responsible for all aspects of HBOs online and streaming presence.  It is her job to oversee the creation of a viable online subscription service for HBO, especially marketing its original content on the Internet.  Her responsibilities also include promoting and positioning the HBO digital services to compete with established streaming services like Netflix and Blockbuster Online.

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Sometimes, an individual’s association with a company can make all the difference in establishing a business venture.  John F. Kennedy Jr.’s decision to make a political magazine at a time when the market was pretty much strangled with political print magazines did not stop him from making George a success.  In a similar way, one of the new tech sector startups benefits greatly from the celebrity of one of the members of its management team.  Numecent is an emerging Cloudpaging company and it would be just another Internet startup if it was not for Hildy Shandell.

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For companies in the technology sector, having a sense of the marketplace and the potentials of both your company and the consumers you service is essentials.  This means having corporate executives who are strategic thinkers.  The ideal corporate officer for the tech market must balance a sense of pragmatism and vision for multiple product releases and market scenarios.  Arguably, the person most responsible for anticipating the needs of the company and executing the plans that adapt the company to changing market conditions is the head of Strategic Planning and Operations.  For Autodesk, that person is Moonhie Chin.

Moonhie Chin is the Senior Vice President of Strategic Planning and Operations for Autodesk, a software company that primarily makes animation and art software.  Chin is a powerful executive who has been working for Autodesk since 1989.  As the Senior Vice President of Strategic Planning and Operations, Moonhie Chin is responsible for leading the team that keeps Autodesk competitive around the world.  If falls to her to allocate the infrastructure of Autodesk – in materials and personnel – to determine what products the company will release and when they will be available on the market.  In her role of Senior Vice President, Moonhie Chin must not only be aware of the demands on the supply chain at Autodesk to ensure they manufacture their products in a timely fashion, but the forthcoming products by competitors as well.  Chin has to anticipate the consumer and corporate trends to position Autodesk for success.  Given that Autodesk has been steadily growing, with increasingly more popular products, since Moonhie Chin took over as Senior Vice President of Strategic Planning and Operations, she is clearly doing the job right!

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When Harry Potter And The Deathly Hallows, Part 2 dropped on DVD, a big part of the advertising campaign was that the fully-loaded version included an UltraViolet Digital Copy. UltraViolet uses the Cloud platform and with popular movies streaming from it, this is becoming many consumers’ first experience with the Cloud. While the idea of the Cloud may seem like a strong one, it has a number of risks to consumers.

The Cloud, as it pertains to media, is a form of online storage where companies produce material and give access to it to paying customers.  As a form of online storage, users have access to files without downloading or uploading them.  For those who buy the DVD and Blu-Rays that have UltraViolet copies, they access the online storage vault from UltraViolet when they want to watch their movie.  The file then streams from the online storage point in the Cloud to your computer, smartphone or other cloud-connected device.

The Cloud is banking on customers not wanting to use up hard drive space for digital copies of their media.  Companies using the Cloud see online storage as a way to prevent pirating.

Consumers have many reasons to be wary.  Because the online storage of the Cloud requires a connection, Internet security issues are a very real concern for users.  Threats to Internet security through viruses may be easier to control with the Cloud, but they are also easier to disseminate.  As soon as the Cloud-based version of a file is corrupted, every computer using that file may be infected.  To date, Internet security providers have neither illustrated such a problem nor a defense against it.  Users who are unsure of their own Internet security measures are wary of online storage like the Cloud.

The vendors using Cloud-based media are also are arguing that the Cloud-based media will not wear or scratch the way traditional DVDs, CDs and Blu-Ray discs do.  But Cloud-based vendors are neglecting the basic psychology of ownership.  For sure, an online storage vault is a convenient idea, but it leaves consumers without something physical to feel they own.  The Cloud-based online storage concept suffers the same defect as the MiniDisc in the area of the psychology of ownership; consumers pay more for something they do not see and cannot feel, making them feel like they overpaid.

Internet security issues aside, Cloud users have every reason to doubt the long-term viability of the scheme.  Technology changes fast, and paying more money for a service or company that may not exist in a few years makes consumers less likely to try new technologies.  The music store The Wall used to guarantee CDs with their sticker on them for life.  Those who still have CDs from The Wall now have a worthless guarantee.  Between the Internet security issues and the fact that online storage methods like the Cloud have not been tested in the long-term, users have every reason to remain wary of spending the extra money now.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Cloud computing is a major source of excitement in the world of cyberspace these days.  Microsoft’s “to the cloud” commercials may or may not depict any sort of potential reality, but they have certainly planted the idea firmly in the American consciousness.  Does the cloud mean an end to computer support needs and data recovery issues?  Some can see a digital paradise of hidden hardware and ease of access.  Is this the reality of the situation?  The answer lies somewhere in a combination of factors.

Many see the cloud as an opportunity to reduce overhead, material costs and make computer support and data recovery easier with the reduction of the physical clutter of personal computer networks.  The simplicity of data backup with the cloud also allows businesses to feel protected against hardware failures and problems during data recovery.  While all of these improvements are possible by moving data processes to the cloud, potential pitfalls do exist.  If removing local infrastructure for cloud services is your chosen course, be sure to consult a computer support expert and learn about potential problems before they happen.

Data transported to the cloud is essentially out of your control.  Uploading and removing information is possible, but someone else owns the data centers housing the information.  Computer support issues are still possible as servers may be configured incorrectly.  Hackers targeting the center storing your data may steal or corrupt files.  The hardware storing data still exists; it just exists elsewhere.  Problems related to hardware still arise, causing unforeseen failures, data recovery disasters, and the potential loss of essential information.  Data recovery may or may not be possible depending on the problem.

Internet security is a major issue for many businesses as they contemplate a move to the cloud.  Outside ownership means that computer support may be out of your control once a cloud service is chosen.  You are casting your lot with the service provider’s computer support personnel.  The importance of the information stored in the cloud dictates the level of risk.  The more essential your data recovery needs are, the more concerned you should be.  Depending on the nature of the data stored, theft or loss could lead to legal repercussions.  Consulting trusted computer support experts about the positives, risks, and options before reaching a decision is more than a good idea.

In a computerized world, the risk of hardware failure and the need for data recovery by skilled computer support will never completely disappear.  Machines fail no matter where they are.  Human beings make errors and cybercriminals are not stopping their activities.  If moving processes and data to the cloud is the right option for you or your business, be sure you are prepared.  Preparing for the unknown with the help of local computer support can help make problems, such as data recovery, less of a worry for you and your clients.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Cloud services are opening up across the Internet as the idea gains support from many.  In the minds of many, cloud computing is the wave of the future.  The system of cloud services could reduce operating costs such as computer equipment purchases and computer repair for many businesses and public institutions, while allowing for data sharing from any number of places or devices.  In the rush of cloud service startups competing to gain control of the market, Apple announced the first step toward public release of their new iCloud services.

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