Computer Support Blog

Late last year, there was a news story that was anything but real news, despite how the technology and business press covered it: Verizon had outages.  Treated as huge news, because Verizon claims to have the “most reliable network,” Verizon was virtually tarred and feathered for having a few bad days last year, wherein the weather contributed to Verizon services going off-line.  What the sensationalists in the media and business sectors neglected to consider was that Verizon’s claim to be the “most reliable network” did not mean that the service would not fail; it is a claim that their network will fail less than its other major competitors!  Verizon, of course, got service back up and running, but there were weeks of analysis – i.e. how did this failure of service happen, who’s to blame for the failure, etc.  Now, it looks like tech sector enthusiasts are likely to endure a series of similar article. Read more »

While there are many different types of people who are drawn to the tech sector for employment, there are only two types of leaders in the tech industry who have the ability to change the tech sector forever.  The most common industry leader is one who discovers a problem or idea within the tech sector to which they devote time, energy, capital and other resources to filling a niche or rectifying a problem.  For sure, many of these successful entrepreneurs reach a level of success where their company must diversify to continue its growth, but most leaders who change the tech sector do so by starting with a very narrow focus.  The other type of tech sector visionary is one who gets their hands into just about everything and tries to make an impact in many different ways.  Isabel Pesce Mattos is the latter type of tech sector visionary! Read more »

At last week’s Google I/O conference, many new products were introduced, not all of them ready for the marketplace just yet.  Most of the products were very much to be expected from the search giant who now seems to have its hands in everything.  Google, through its Android operating system has become more associated with gadgets in recent years, instead of just being considered an Internet software/search pioneer.  As a result, the fact that the I/O conference was used to generate enthusiasm (and preorders) for new products like Google Glass and Nexus devices was predictable.  What was truly audacious was the way Google declared war on Amazon and the Apple iTunes store by unveiling a new shopping platform: Google Play Store. Read more »

Apple enthusiasts are, in many ways, an ideal type of customer for a big business.  The culture that surrounds Apple products makes virtually every new product release a resounding success.  There is such enthusiasm for new Apple products that entire websites are devoted to leaking rumors to keep that enthusiasm active and engaged on a daily basis.  Add to that, Apple enthusiasts are very slow to quit on an Apple product or service.  To wit, despite consistently declining customer satisfaction rates with the service, virtually everyone who has an Apple iPad, iPhone, or iPod utilizes iTunes.  To reward Apple customers for years of putting up with a system that has not kept up with its other products, Apple is revamping iTunes. Read more »

No company, within the tech sector or outside it, is able to handle rapid growth without having an incredible staff in place or hiring individuals who fast become a team that achieves amazing results.  Neither the assembly of a great staff over time or its rapid development happens as an accident; it is the result of great human resources management.  Choosing personnel who will be successful and might make your company successful is a skill that is mastered by individuals who understand people, understand the specific workplace for which they are hiring, and have incredible instincts.  Michelle Lo has a great track record in staffing tech companies for exactly those reasons. Read more »

As the world moves away from print media and more toward the dominance of digital media, it is unsurprising that more products and services that we used to have printed now are easily available on the Internet.  Already, the rise of e-readers and tablet computers has made a significant impact on how people read and purchase books.  The greeting card industry has been scrambling to use the Internet to remain financially viable.  That might be a hard sell, though; like so many things on the Internet, there are some great free e-card sites.  One of them is 123greetings.com. Read more »

The software field has become an important marketing tool for other, seemingly unrelated, fields and businesses.  As a company finds profitability in one venue or medium, they often look to expand and, when it comes to software, that usually means synergizing a brand name with a new-to-market piece of software.  So, while there are many different software programs that allow you to play with home design, only HGTV Ultimate Home Design has the endorsement of a major cable network that specializes in such things as home repair and interior design.  The “HGTV” moniker adds a level of celebrity and consumer enthusiasm to the software and to get the name attached to the program, the software company Nova Design had to make a business arrangement (license)  with the company that owns HGTV.  Such licensing agreements are becoming increasingly important in the software market and that makes people like John Bartlett more important than ever! Read more »

The challenge many advertisers and brands continue to have is connecting with customers, especially new customers, utilizing the Internet.  Many Internet-savvy potential customers already use ad blocking software or, because of the prevalence of ads around the Internet, mentally block out all but the most inspired Internet ads.  With social networking, the challenge of connecting advertisers and potential clients is still one that experts in the industry are figuring out.  Trying to crack the formula to utilize the power of social networking for business purposes is what Josh Emert is involved with now and with GoChime, he may be on the right track! Read more »

The tech sector has a way of recognizing good ideas and making sure those good ideas continue to develop, even if their initial application was very specific.  In the case of Microsoft’s Kinect, the motion sensor technology was originally developed for gaming.  In fact, the Kinect helped the Xbox 360 compete against other platforms that utilize motion technology, most notably the Wii.  But Kinect is no longer just for gaming and while Microsoft may not be developing the new uses for Kinect, the company is fostering the non-game growth of the system.  Microsoft provided grant money to start-ups to develop new products and applications using Kinect.  While none of these products are market-ready, the most exciting highlights of Microsoft’s Kinect-related program are: Read more »

Do you remember when you could go on Facebook and connect with your friends and illustrate a sense of community over shared interests?  That function is still present on Facebook, but it is increasingly harder to find it with the sheer volume of advertisements on the once simple and cool social network.  With the revelation that five individuals suing Facebook for how “social advertising” was used without their consent or a way to opt out resulted in a $10,000,000 charity donation as settlement the reason you can now opt out of social advertising is pretty clear!  If every person who did not want their “likes” used to advertise products to their friends cost Facebook $2,000,000, Facebook would rapidly become unprofitable. Read more »