Computer Support Blog

The rise of video games on smartphones and tablet computers has led to many changes in perception about video gaming.  People who used to despise video games now make Gardenville and Angry Birds exceptionally popular.  With the change in both attitudes toward video games and the rise of untraditional video game platforms comes the need for new business models.  One of the new attempts to make money off these new forms of gaming comes from Roy Liu.

Roy Liu is a co-founder of the new company GimmieWorld.  Liu is also the company’s Chief Technology Officer.  GimmieWorld is the innovative new site that rewards video game enthusiasts for trying new games on their mobile computing device or smartphone.  Liu’s idea for the platform was to have incentives for trying new games and GimmieWorld provides points to users for trying new games.  Those points may be redeemed for freebies both within the games and on the emerging GimmieWorld site.  To lure more developers to GimmieWorld, Roy Liu has illustrated a strong connection between mobile computing customers and giveaways that gives developers a real incentive to try the new service.  As a developer himself, Roy Liu recognizes the importance of getting your product in front of the intended consumers and his GimmieWorld provides that service for emerging mobile video game developers!

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One of the most popular New Year’s Resolutions in the United States is to make a commitment to lose weight or improve your health through better management of your diet.  To that end, there are a lot of impressive ways that technology can help you in your fight to lose weight.  Sites like CalorieCount and devices like the DietMate Weight Loss Computer can be real assets if you are trying to lose weight.  But, if you do not want to buy a new computer device or if you eat out a lot, those products may not work well for you.  For you, there is the YumPower app!

YumPower is an application for smartphones from HealthPartners.  The premise of the application is ridiculously simple; when you tell the app your current location and the type of diet you are on, it finds proximate restaurants to you that will meet your dietary needs.  Even more impressive, YumPower not only indicates which restaurants you can eat at, but it informs you of the menu items that meet your dietary needs.  So, for example, YumPower asserts that for those who are on a low calorie diet, Denny’s has nine options for your dining pleasure!

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Serious photographers who live on the cheap and use computers for their digital photography are feeling the squeeze.  One of the best sites for altering digital photographs is closing down on April 19, 2012 and the virtual world of the Internet will be a little worse off for it.  The site is called Picnik and is has announced that it will be ending service soon, sending many photographers scrambling.

Picnik is, at least for the next few weeks, a free website where you could alter photographs you took.  The site was simple.  You uploaded a picture to their site, where Picnik provided tools to crop, resize, alter lighting and color settings, reduce red eye and do several other alterations to your photograph.  When you had the picture looking the way you liked it, you could download your altered picture and move on to more pictures.  This was a wonderful alternative to expensive, licensed programs like Adobe Photoshop or Photo Explosion.  Through Picnik, you could transform the photo you actually took into the photo you wanted it to be.

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In the United States, students learn that there are two avenues to success: connections and higher education.  While nepotism and interpersonal relationships certainly have their roles in advancing one’s career, nothing takes the place of hard work.  But even those who work hard are told the only way to truly get ahead is by pursuing higher education.  The technology sector confounds those expectations by advancing educated individuals who have great ideas and needed skills, as opposed to just higher degrees.  One executive who has benefitted from corporations who value experience over degrees is Patti S. Hart.

Patti S. Hart is the Chief Executive Officer of International Game Technology, the maker of video slot machines, like Lucky Larry’s Lobstermania!  Hart joined the Board of Directors of IGT in 2006 and ascended to CEO of IGT in 2009.  Since becoming CEO, Patti Hart has expanded the influence of IGT in casinos and promoted the video game versions of IGT games, making International Game Technology even more profitable.

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Angry Birds is very cool and it is time we acknowledged that.  Angry Birds may have started as a limited computer game for smartphones, but it has evolved into a real cultural phenomenon.  In addition to the smartphone game, Angry Birds is now a merchandising bonanza.  Stuffed toys, t-shirts and other swag featuring Angry Birds hit the market right in time for the holidays last year and were very popular among a diverse range of ages and subcultures.  Even Hartz, the pet product manufacturer, licensed Angry Birds for dog and cat toys!

Why is Angry Birds so cool?  First, Angry Birds is very easy to buy.  The popular game started its life as a game application for Apple’s iPhone and iPod Touch.  Because those products featured a touchscreen, Angry Birds exploded onto the market as one of the first games that utilized that technology well.  Apple customers were excited about their touchscreens and Angry Birds gave them something to get truly excited about.  While Angry Birds was originally only available as an Apple app, with the rise of Android, the game’s publisher, Rovio, expanded the programming to allow it to play on the Android Operating System.  Now, there are versions of Angry Birds for virtually every platform, including Windows, Playstation 3 and the Nintendo 3DS!

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Sometimes, a good idea is as simple as making a product easier to buy or rent.  What is the value of an idea that simplifies the buying experience?  In the case of Redbox, making DVDs and video games easier to rent made the company billions of dollars.  Much of the success of Redbox is the result of the hard work of Mitch Lowe.

Redbox was a novelty pilot program outside McDonald’s restaurants when Mitch Lowe joined the company in 2003.  Lowe was one of the co-founders of Netflix and he saw in Redbox a real threat to the company for whom he was working.  Adopting the philosophy of “if you can’t beat them, join them,” Mitch Lowe decided he wanted to see the Redbox model succeed.  He left Netflix and joined Redbox as a consultant.  Lowe quickly rose to Vice President of Purchasing and Operations of Redbox before the Board promoted him to Chief Operating Officer.  In 2009, Mitch Lowe was promoted again, this time to President of the company!

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Have you had enough with portable technology devices?  If you said ”yes,” it can hardly be considered a surprise.  More than any other time in history, the consumer electronics market is overflowing with options . . . so many that it is easy to fail to see what the point of it all is.  Media players alone have become a market where the options seem to be designed more for competition between products than actually filing a niche that is desperately yearning to be filled.

For small-screen devices, you have your smartphones.  While many of the smartphones have screens that are less than 2” for the diagonal screen measurement, the iPod Touch changed the nature of such devices when Apple released it with a 3.5” screen.  This created a niche of handheld devices that could surf the Internet and perform all sorts of media functions, including playing movies and music.  The Apple iPhone added telephone communication to that and with that, Apple firmly entered the smartphone wars.

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Google+ has some real challenges to overcome as it becomes the new kid on the block of social networking sites.  Even so, Google has shown resiliency in its corporate history, so there is every reason to believe that Google+ could become the next Facebook at the top of the social network food chain.  Here is why Google+ may well succeed:

1. The social network market is dynamic.  Google+ enters the social network race exceptionally late.  Even so, the rise of Facebook and Twitter over Myspace illustrates that users have remarkably little brand loyalty to their social network.  Users have Facebook for friends and family contact, Picasa for online photo storage, and LinkedIn for professional networking.  Google+ combines all of those aspects, especially the data storage options for photo albums, all on one platform.  With over 40% of social network users belonging to 3-5 social networks, it is clear that social network enthusiasts enjoy the process of exploring new networks.

2. The Google+ interface.  The Google+ social network is based on the idea that people have several different groups or cliques to which they belong.  You make your own groups and associate your friends and acquaintances with whatever group you want.  You can watch as people move you between different groups.  The advantage is that you have the ability to compartmentalize the different people in your life and that is a clever way to run a single profile over many different interests.  The ever-changing nature of the Google+ relationship model encourages you to check in frequently.

3. The advertising.  Google+ advertising constantly during prime time this holiday season hits all of its key demographics fast, making it seem like it is an already established phenomenon.

4. A solid revenue model.  Google+ arrives on the social networking scene with its fundamental advertising revenue model in place.  Because Google’s AdSense is already in place and integrated with the Google+ platform, Google does not need to devote nearly as many resources to courting advertisers.

Google wants a piece of the social networking business, but they are coming very late with Google+.  Even so, it seems the platform has everything needed for Google to have another success in its portfolio.  Because social network users are fickle enough to constantly change their relationships, Google+ seems to have an interface that speaks directly to its target demographic.  Just as Google+ allows users to move friends among different groups the user creates, Google hopes to woo users from the other social networks.  Hopefully, it has a model to keep them there once they land on Google+!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Over the last few years, millions of Angry Birds have attempted to rescue their stolen eggs from the evil green pigs. They fling themselves repeatedly at the pigs’ enclosures, attempting to knock them over and kill the pigs inside. Each time they succeed in killing all of the pigs they are one stage closer to the return of their precious eggs.

We have all heard of the Angry Birds game, and probably most of you have played it at least once. Have you ever wondered how this simple game of flinging birds at pigs became a nation-wide trend? Who thought up this game and why?

Rovio Entertainment Ltd created the hugely popular game Angry Birds in December of 2009 and launched it as a smartphone app. The game was a final effort to bring the company back from bankruptcy, according to Business Insider. Their efforts certainly paid off, with their small puzzle game launching a $50 million business built around the merchandising from one game.

There are Angry Birds plush toys, t-shirts, board and card games, blankets, headphones, backpacks, and so many other products. Rovio knows how to make money from their products – that they have created a game that so many people play is an accomplishment in itself, but to sell so many unrelated products simply because they have Angry Birds on them is phenomenal.

The game itself is very easy to learn how to play, but can be quite difficult to win. A basic understanding of physics and a lot of trial-and-error can take you far in the game, but the stages are progressively harder as you move further into the game. It could be said that Angry Birds has the popularity it does because of this method of game design – anyone can play it, but it takes determination to win.

There is currently an Angry Birds game available for all of the popular operating systems, including Windows, Mac, IOS, and Android. As an added incentive to buy their other products, Rovio has recently made the Angry Birds game completely free on Android.

Users should take caution, however, of possible Internet security threats from pirated copies of the Angry Birds game. With its huge success come many pirated copies of the game, some of which could contain malware and other threats to your Internet security. If something happens to your mobile device because of these Internet security threats, do not wait, get help from professional computer repair specialists at RESCUECOM.

Rovio is still keeping their focus on Angry Birds for now, but they have hinted that they are working on a new game, but it will be a while before it is ready. It is very likely that Rovio’s next game will capture the world’s attention the same way the Angry Birds has.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

In the early 1990s, Decipher acquired the licensing rights to several lucrative franchises and developed Customizable Card Games for Star Trek and Star Wars.  As the CCG market changed, Decipher lost the license to Star Wars and then Star Trek.  What Decipher underestimated was the commitment their players had!  That commitment to the game has sprouted The Holotable and The Continuing Committee and the advent of “virtual” gaming cards.

When Decipher changed its corporate direction, it decided to dump the vast online support network it had created for players of the Star Trek CCG.  Undeterred by lack of corporate support, a band of Star Trek CCG players acquired the Star Trek content from Decipher’s significant website and created The Continuing Committee.

The Continuing Committee is an online resource for players of the defunct Star Trek CCG.  More than a reference for what Decipher created, the Continuing Committee has continued developing the game through collections of virtual gaming cards.  The virtual gaming cards present images with game text in the format of the original Decipher cards.  All of the various corners of the Star Trek universe that Decipher did not have a chance to incorporate into the game have been rendered online by a dedicated community of player/developers.  Online, they create “cards” that allow them to continue playing their beloved game well-beyond the static product represented by Decipher’s cancellation of the product line.  The Continuing Committee’s efforts are not a true progression of the game in the virtual world; players are encouraged to print the virtual cards and then play those physical cards.

What is a pretty incredible reimaging of the defunct physical game is the effort made by The Holotable.  When Decipher discontinued the Star Wars CCG, another company launched a Star Wars trading card game.  Players who invested so much time and money in Decipher’s product and game mechanic resisted the other release.  They founded The Holotable.

The Holotable took the idea of virtual cards to an entirely different level.  Instead of simply creating card images that matched the style and game mechanic of the Star Wars CCG, they created an entire virtual play platform.  Registering with The Holotable, players may assemble virtual decks – file folders of their virtual cards – online.  Players then play against one another by connecting through the Internet and adding their decks to a random shuffling program that then allows players to play against one another online with the sense of unpredictability for which card games are known.  Ironically, the customizable card game industry was born out of a desire to compete with video games (the same demographics tend to be targeted for both), but the Holotable has essentially saved their card game by making an exceptionally sophisticated virtual gaming platform!

They may not (usually) exist in the physical world, but the ingenuity shown by The Continuing Committee and The Holotable to transform their beloved games into virtual games online is undeniably cool.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com