Computer Support Blog

Social networks rise and fall lately with a frequency that is troubling for those who become invested in the new social networks appearing on the Internet.  Each Internet social network tries to appeal to a different niche audience and it is intriguing to see which ones take off and which ones fail to find their market fast enough.  Arguably the hottest new Internet social network is Pinterest and if you haven’t heard of it yet, it begs the question “where have you been?!”  Pinterest has been making quite a lot of news on its own and as a reference – in articles about other up-and-coming Internet social networks – lately.

Pinterest is a budding social network that is most analogous to Twitter combined with StumbleUpon . . . for online photographs.  Let’s untangle that, shall we?  Twitter only allows 140 characters; the whole point of the social network or messaging service is to provide quick blurbs to your followers to give them instantaneous status updates.  They are short, focused and not often all that useful.  In a similar fashion, your Pinterest page – which is imagined as a bulletin board upon which you and your friends “pin” digital images – is likely to become a cluttered, messy space as you and your friends find more images to pin.  The sense of activity and networking is represented by your friends being able to comment on every image you post.

Read more »

It can be very tough to break into the social network and online media markets.  Given how YouTube has virtually dominated much of the online media market and how the major Internet social networks continue to develop tools to make it easier to stream videos, share music, and distribute photos, it is a tough time to be a new online service in that niche.  Even so, that has not stopped Demand Media and it is not slowing down Joanne Bradford.

Joanne Bradford is Demand Media’s Chief Revenue and Marketing Officer.  Bradford joined Demand Media after working for Yahoo!, which is one of Demand Media’s biggest business rivals.  It is easy to see why both Yahoo! and Demand Media would want Joanne Bradford; Bradford graduated from San Diego State University with a Bachelor’s of Arts in Journalism (Advertising).  Since college, she has trail-blazed with some of the most influential companies in the tech sector and the media world.  She started her ascent up the corporate ladder at publishing giant McGraw-Hill where she served as Vice President of Sales and Marketing for BusinessWeek Magazine!

Read more »

Social networks come and go; that is rapidly becoming one of the realities of the Internet.  What is fascinating to see is how the different social networks attempt to appeal to different niches, whether they try to make their appeal from the interface device or to a target demographic.  LinkedIn appeals to professionals, Facebook appeals to friends with shared interests, Twitter appeals to cellphone users who are on the go; each social network has a niche.  Until now, no social network has been built around the sudden prevalence of video technology on smartphones.  That changes with the emergence of Viddy!

Viddy is most analogous to Twitter in that it is a social network built on very short communications.  Like Twitter, Viddy appeals strongly to the smartphone users who love to stay connected and share material through their smartphones.  As a more sophisticated way of social networking, Viddy uses videos as a platform for its network!

Read more »

One of the dangers in starting a new social networking platform is that users will not flock to it simply because they do not understand what the network offers.  While that is primarily an issue for a marketing department, each new social network needs a hook, an angle unique from the other social networks that delivers something new to the Internet.  For that, new social networks need a decent Chief Product Officer, who helps determine what the Internet site actually offers to users and programmers who want to develop applications on their network.  As a relative newcomer to the social networking market, Klout has Chris Makarsky.

Chris Makarsky took a winding road to get to Klout and his career path was a somewhat uncommon one for a man who has risen to be Chief Product Officer of an Internet company.  While studying Economics and Psychology at the University of Virginia, Makarsky took an internship working for the Federal Trade Commission.  After getting his two B.S. degrees, he took a year off from school and went to work for Musictoday.  While working for the ticket vendor Musictoday, Chris Makarsky was intrigued by management techniques and after a year, he returned to the University of Virginia to begin his Master’s work.  In 2007, Chris Makarsky graduated with a Master’s of Science in Management of IT.  Armed with that degree, he was immediately hired by Yahoo! as a product manager.

Read more »

The Internet has given rise to many phenomena in American culture.  Arguably the most significant lasting social change of the Internet comes in the form of people making statements.  In the inorganic medium of the Internet, anyone can rant about anything anytime they want to.  Between Tweets on Twitter, Facebook status updates and any number of message boards on any of a million websites, for the first time in the history of humanity, anyone with a computer and an Internet connection can feel like they have a voice that is being heard.

Not everything said on the Internet is a gem of human wisdom.

Just as in real life, where once you say something you cannot take it back, Internet users – thanks to things like the Facebook Timeline – are discovering that what they say lingers online, even for years.  But with all of the people posting very publicly about everything in the world, the Internet is now giving users the equivalent of leaving the room where you can hang out with a bunch of friends you actually like!  These new, limited, social networks, have the potential to restore actual family and friend interactions amid all of the noise of more popular Internet social networks.

Read more »

The Internet truly has made the world smaller in many ways.  With communications over the Internet happening virtually instantaneously, the people of the world are more interconnected than ever.  This interconnection between geographically and culturally different people is especially evident on Internet social networks.  Just because the connectivity between people exists in the Internet does not necessarily mean that it is well-understood.  To understand the real impact of online activity, one needs impressive analytical tools like those offered by Gnip.  Gnip needs Chris Moody.

Chris Moody joined Gnip in the middle of 2011.  Hired by CEO Jud Valeski, Moody assumed the dual roles of President of Gnip and Chief Operating Officer.  In the two executive positions, Moody essentially runs day-to-day operations of Gnip.  Chris Moody is directly responsible for the company’s development and while Valeski and the Board of Directors determine the overall direction of Gnip, it is Moody who is responsible for managing the company to get it there!

Read more »

If you have seen The Social Network, you know the Hollywood version of the history of the creation of Facebook.  In the movie, Mark Zuckerberg created Facebook for the programming challenge and the status of creating the “next big thing.”  When Sean Parker comes into the mix, the priority with “The Facebook” is keeping the site cool and hip, as opposed to monetizing it.  This is actually one of the details from the film that jives with reality.  However, there came a time for Facebook to monetize and when it did, it was Sheryl Sandberg who made the cool Facebook into a multibillion dollar advertising platform.

Sheryl Sandberg is the Chief Operating Officer of Facebook.  Sandberg arrived at Facebook in 2008 after being wooed away from a potential job at Google.  That hiring was seen as a real coup for the Facebook team and shortly after joining the company, Sandberg initiated the advertising program that changed Facebook from a potential cash cow into a multibillion dollar moneymaker.  By 2010, Facebook was showing a profit, which was virtually unheard of in Internet social networks.

Read more »

Google+ has some real challenges to overcome as it becomes the new kid on the block of social networking sites.  Even so, Google has shown resiliency in its corporate history, so there is every reason to believe that Google+ could become the next Facebook at the top of the social network food chain.  Here is why Google+ may well succeed:

1. The social network market is dynamic.  Google+ enters the social network race exceptionally late.  Even so, the rise of Facebook and Twitter over Myspace illustrates that users have remarkably little brand loyalty to their social network.  Users have Facebook for friends and family contact, Picasa for online photo storage, and LinkedIn for professional networking.  Google+ combines all of those aspects, especially the data storage options for photo albums, all on one platform.  With over 40% of social network users belonging to 3-5 social networks, it is clear that social network enthusiasts enjoy the process of exploring new networks.

2. The Google+ interface.  The Google+ social network is based on the idea that people have several different groups or cliques to which they belong.  You make your own groups and associate your friends and acquaintances with whatever group you want.  You can watch as people move you between different groups.  The advantage is that you have the ability to compartmentalize the different people in your life and that is a clever way to run a single profile over many different interests.  The ever-changing nature of the Google+ relationship model encourages you to check in frequently.

3. The advertising.  Google+ advertising constantly during prime time this holiday season hits all of its key demographics fast, making it seem like it is an already established phenomenon.

4. A solid revenue model.  Google+ arrives on the social networking scene with its fundamental advertising revenue model in place.  Because Google’s AdSense is already in place and integrated with the Google+ platform, Google does not need to devote nearly as many resources to courting advertisers.

Google wants a piece of the social networking business, but they are coming very late with Google+.  Even so, it seems the platform has everything needed for Google to have another success in its portfolio.  Because social network users are fickle enough to constantly change their relationships, Google+ seems to have an interface that speaks directly to its target demographic.  Just as Google+ allows users to move friends among different groups the user creates, Google hopes to woo users from the other social networks.  Hopefully, it has a model to keep them there once they land on Google+!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Back in the day, Myspace.com was the dominant social network on the Internet.  MySpace was cool and it was fun and it introduced most of the United States to the very concept of Internet social networks.  While everyone who ever visited MySpace might have a different perception of it or vastly different experiences on it, MySpace had one essential constant.  That constant was Tom.

Tom – Tom from MySpace, MySpace Tom, everybody’s friend Tom – is Thomas Anderson.  Thomas Anderson appeared as Tom on every single person’s MySpace page when they first signed up for an account from the creation of the site through 2010.  You remember Tom, right?  He was the one in the white shirt, smiling looking over his shoulder.  He was your first “friend” on MySpace.  He was everyone’s first friend on MySpace because Tom was the default friend.

Did you ever wonder just who Tom was, though?

Thomas Anderson was a bored genius as a child.  Deeply interested in computers, Thomas learned to hack at a young age and when he was a teenager, he was known in the hacking community by his online moniker Lord Flathead.  As Lord Flathead, Thomas hacked into Chase Manhattan Bank’s security system, which brought him to the attention of the F.B.I.  After studying at the University of California at Berkeley, he drifted for a while.  Thomas Anderson was the lead singer of the band Swank before spending an extended period in Taiwan.  When Thomas returned to the United States, he began Master’s studies in Critical Film Studies before becoming a product tester and copywriter for XDrive.

It was at XDrive that Thomas met Chris DeWolfe.  Within four years of meeting, Thomas Anderson and Chris DeWolfe would create MySpace.  While DeWolfe focused on the business end of MySpace and the pair programmed together, it was Thomas Anderson who was primarily responsible for the development of MySpace.  As a result, it was Thomas who fixed bugs and also made MySpace cool.  Promoting MySpace in the programming world, Thomas encouraged computer programmers to develop applications for the MySpace platform.  Under Thomas Anderson, MySpace became one of the most profitable Internet start-ups of all time.

Thomas Anderson remained one of the key executives of MySpace through the website’s sale to News Corp.  Thomas remained with the company until 2009, when he stepped down as President of MySpace.  Shortly thereafter, MySpace underwent massive layoffs and lost millions of users.  Without Tom, MySpace just couldn’t survive!

Now, Thomas Anderson is retired (at age 41!), though he is a prominent presence on Facebook and the emerging Google+.  You know a social network is promising when Tom shows up on it!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Social networks come and go, especially with changing Internet security concerns stemming from identity theft, but one of the social networks that never truly came of age and is having a slower collapse than others is Elftown.  Elftown – www.elftown.com – is an online artistic community and it was one of the earliest social networks online.  Founded in 2002, it predates both Myspace and Facebook.

Despite Internet security concerns, the site is not dead yet!  Many artists are still discovering Elftown as a viable off-site option for data.  In the last year the reference photography page on Elftown has become a resource for digital artists with tens of thousands of images that users have made available.  Despite concerns over Internet security, Elftowners use the site for data backup of their artistic works.  As a relatively unknown site, Elftown does not have as many Internet security issues, making it an ideal place for artists to store digital copies of their artwork.  This makes it an ideal site for data backup for artists who are storing their works on older systems.  Using Elftown for data backup and data recovery is certainly what Elftowners do with reference pictures.  A simple Google search of “reference pictures” puts Elftown as the second result out of 283 million results!

Elftown is most analogous to deviantART, though Elftown follows a less commercial model.  Elftown has never effectively monetized the site and relies upon donations of funds and equipment to keep the Elftown servers running.  Elftown’s distinction is that it focuses on the creation of art, while protecting artists through reasonable Internet security, screening methods and protected data backup options.

What Elftown has that the other social networks lack is a strong sense of community involvement.  When you sign up for Elftown, your application has to be approved by the site’s founder, Hedda.  After Hedda approves you, Guides greet users, and artists on the site randomly say “hello.”  A bar on the right side of the Elftown page shows a list of the Elftowners who are currently online.

As artists, artistic integrity is very important, as is Internet security to protect their intellectual property. The social aspect of Elftown is visible by Guards who patrol the site to enforce the terms of use and prevent violations to copyright laws, as well as guard against Internet security violations and threats to data backup on the site.  Elftown runs contests where users are encouraged to generate original art for specific themes, encouraging healthy competition.

Elftown started as a virtuous idea: to connect artists of all mediums with one another to encourage art and the free spread of ideas.  As Myspace.com and Facebook decline, perhaps the Elftown model will have its day simply by enduring through Internet security threats and by providing reliable data backup for artists.  Social networking is about connecting, not monetizing, and Elftown has endured when others on the Internet have not.  Elftown is still ahead of its time.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com