Computer Support Blog

So far, 2012 has been a particularly brutal year for patent fights within the tech sector.  It is almost as if every software giant and major manufacturer of electronic devices, tiring of having to produce new products, equipment, and programs, collectively decided that they were just going to try to sue their way to continued financial growth!  All of the major tech companies – Apple, Google, Microsoft, etc. – have been going to court the last few months to menace one another with lawsuits over violations to patent laws with huge dollar figures attached to the motions.  Apple Computers, seeing the Samsung Galaxy Nexus as a genuine threat to its iPad, sued Samsung and won an injunction to have the device (temporarily) removed from Google Play.  This was a significant move as Google is counting on the Galaxy Nexus, which utilizes the Android Ice Cream Sandwich operating system, to boost end-of-Quarter sales.  While many of the fights over patents have been convoluted, mean, and ultimately unprofitable, two companies have decided to suspend hostilities over patents.  Yahoo! and Facebook announced late last Friday that they have declared peace on the patent front. Read more »

Every year, Time Magazine does a “Man Of The Year” spotlight feature in December.  While the feature article has morphed into “Person Of The Year,” “Woman Of The Year,” and “People Of The Year” over the decades and individual issues, the criteria for the newsworthy person to nab the prestigious cover article has remain unchanged.  The Time “Man” Of The Year is the person who received the most news coverage in a given year, which is why both beloved U.S. Presidents and despised world leaders have frequently made the Man Of The Year list multiple times (Joseph Stalin, for example, was a Time Man Of The Year twice and FDR received the honor three times).  If a similar principle were to be applied to the stock market, it is hard to imagine a Stock Of The Year for 2012 other than Facebook. Read more »

No company, within the tech sector or outside it, is able to handle rapid growth without having an incredible staff in place or hiring individuals who fast become a team that achieves amazing results.  Neither the assembly of a great staff over time or its rapid development happens as an accident; it is the result of great human resources management.  Choosing personnel who will be successful and might make your company successful is a skill that is mastered by individuals who understand people, understand the specific workplace for which they are hiring, and have incredible instincts.  Michelle Lo has a great track record in staffing tech companies for exactly those reasons. Read more »

The challenge many advertisers and brands continue to have is connecting with customers, especially new customers, utilizing the Internet.  Many Internet-savvy potential customers already use ad blocking software or, because of the prevalence of ads around the Internet, mentally block out all but the most inspired Internet ads.  With social networking, the challenge of connecting advertisers and potential clients is still one that experts in the industry are figuring out.  Trying to crack the formula to utilize the power of social networking for business purposes is what Josh Emert is involved with now and with GoChime, he may be on the right track! Read more »

In the course of a company’s stock, there is a natural movement; no goes constantly up.  It is perfectly natural for stock values to rise and fall based on any number of a multitude of factors.  Yet, within the last twenty years, there has been an unrealistic expectation that tech sector stocks will go homogenously upward, even though there is ample evidence to prove that the stock market, especially as it pertains to the tech sector, is far more volatile.  Perhaps no tech sector company offered stock with more expectations and more difficulty in recent memory than Facebook. Read more »

One does not have to look very hard at the managers of tech companies, small and large, to find a company that is run exclusively by men at the highest levels.  Apple Computers, the most profitable company on Earth, has only one woman on its Board of Directors and none of the executives at the Senior Vice President level or above are female!  In many ways, the tech sector remains a “boy’s club.”  Working very hard to change that is Shaherose Charania. Read more »

Social networking is, truly, one of the benefits of the Internet that were not entirely conceived when the World Wide Web was first being conceived as a communications tool.  The reality, however, is that human beings are social animals and Internet social networking allows people to connect in ways they never were able to before.  The result is that the Internet is now home to massive social networks like Facebook, Myspace, and Google+, and obscure, theme-based social networks like the artist community Elftown.  What is fascinating to see is how sites that begin as one type of website, like a sale’s site, can quickly turn into a social networking hub.  That is what happened with Ju-Ju-Be.com. Read more »

Today, we have a disturbing experiment for you to try, assuming you are not using any form of advertisement blocking software and cookies are enabled in your web browser (they usually are if you have your computer set to automatically enter your login information when you visit your most frequented websites).  Open a search engine and initiate a search for something you have never looked for before and shares no commonality with any website you already frequent.  For example, search for “computer glasses” or, even more specifically, “Superfocus.”  Once the search results come up, visit every page on the first page of search results.  Tomorrow when you go online, if not sooner, consciously look at the advertisements on the websites you usually frequent.  The odds are better than even that whatever topic you searched in depth yesterday will appear heavily saturated on the sites you visit today.  In fact, because of Web Targeting, the odds are significantly biased toward advertisements you see being related to that random search topic. Read more »

Every city has something unique to offer its residents or visitors, but nothing truly defines a location as its small businesses – especially restaurants – do.  So, to get the real flavor of a city’s unique benefits, it helps to have a site where small businesses may promote their deals and customers may be exposed to all that locale has to offer.  That is the concept behind the LivingSocial website. Read more »

One of the most important aspects of a sales-driven business is the ability to reach out to your customers.  Having an interface for customers and vendors is especially important on Internet sales sites, notably online sites that are essentially a platform for vendors who are not directly connected to the site, like eBay and Amazon Stores.  For the art sales website Etsy, the community aspect is exceptionally important.  Artists and those who buy art tend to naturally form communities to discuss art – both the creation and acquisition of art.  That makes Vanessa Bertozzi’s role at Etsy a very important one. Read more »