Snoball CEO John Ludlow Has Created a Unique Way to Give Money to Good Causes
Even when someone is generally a charitable person, life can be chaotic and prevent that person from donating to charitable causes very often. Some charities offer donation plans where people pay on a monthly basis in the style of something like a computer tech support subscription. However, these subscription plans are hard to market without a product and can flounder when trying to gain traction. Cool person in technology John Ludlow presents a unique solution to this problem with his startup Snoball. Snoball allows people to donate automatically on a regular basis, but uses a unique hook to draw more people to its program. With Ludlow’s company, donations to charitable organizations trigger when a particular event that a donor chooses happens. For example, a nonprofit could use Snoball to create a system where every a certain basketball team wins a game, people donate ten dollars to a special cause or foundation. Read more »
