Computer Support Blog

Driving attendance to events is not a simple task.  Even if an event should theoretically have drawing power on paper, getting people to come to it can still be an uphill battle without proper marketing. One of the most powerful ways to spread awareness for events is through word of mouth. This reality is likely due to the fact people are most likely to trust recommendations and ideas from people that they already know.  Cool person in technology Anna Sergeeva wants to help event promoters and marketers improve their attendance numbers by leveraging this reality with her company Planana.  Planana provides marketers with online tools that provide special perks to attendees that share information about an event through social media. As attendees share information about an event online, it increases the reach of an event’s marketing by word of mouth.  With more reach on social media, Sergeeva believes attendance numbers will rise for promoters who use her product.  Read more »

Finding bookings as an independent musical artist has always been on one of the biggest struggles of the profession.  Even if artists use the Internet to promote themselves, building a solid, loyal fanbase pretty much requires playing constant live shows.  Live performances are also one of the best sources of income a band or artist can count on, assuming they get bookings frequently.  Without finding a manager or agent and paying them a significant amount of money, most artists struggle to find venues and promoters who will hire them to perform.  However, cool person in technology Danny Fiorentini is working to change that reality.  Fiorentini has created a platform named Muzeek that artists can use to connect with many promoters and venues without the need for an agent or manager.  This cool person’s startup looks to make it far easier for independent artists to find opportunities to perform live. Read more »