Polaroid’s OneStep 2 Offers Both Nostalgia and Quality
Polaroid has historically been one of the most popular consumer electronics companies in the world, best known for its line of instant film and cameras. Many people might be surprised to learn that Polaroid is still producing instant cameras. They could be justified in their surprise given that it seems like an analog product in a digital age. Some of the unawareness may result from the fact that Polaroid declared bankruptcy not once but twice in attempting to keep its product line relevant in the face of rapidly improving photography and mobile tech. Polaroid, having rebranded once as Impossible Project and now once again as Polaroid Originals, has now gained back some of the market by rereleasing newer, improved versions of their cameras. They have also convinced people that, even in an age in which any device you carry on your person can take and store a large number of photos at any time, there is a benefit to having a physical photo to claim and own. It has done so with the new OneStep 2, an instant camera that improves on original models with some modern touches. Read more »
