Matthew Bellows Created Yesware to Make Email Work for Salespeople
Email has the unique distinction of being both an essential resource and incredible problem in the workplace. While it is an essential communication tool for any professional, email often piles up and leads to disorganization. It’s all too easy to lose an important message when you’re digging through thousands of messages in your inbox. Cool person in tech Matthew Bellows founded his startup Yesware to help sales professionals not only navigate and handle their emails more efficiently, but also actually leverage email to increase sales conversions. Bellows and his team have created a Gmail add-on that attempts to tailor the email experience to sales professionals’ needs. Bellows has Yesware track emails so it can alert salespeople when clients open their messages. Bellows means for this feature to help keep all active leads fresh in a salesperson’s mind when they utilize email. It also helps users estimate when clients check and read their email. This could help users optimize follow-up emails based on when their customers are most likely to see them. Anyone who has trouble integrating Yesware into their Gmail service can contact office tech support for assistance. Read more »
