Robert Zepeda and Playbasis Gamify Businesses to Increase Engagement
Customer engagement is critical for website services and mobile applications. Even if a website draws many unique visitors or app gets thousands of downloads, it doesn’t mean much if users don’t keep coming back for more. Cool person in technology Robert Zepeda believes he has an answer to this dilemma with his gamification methods. Zepeda founded Playbasis in 2011 in order to help both startups and established businesses use gamification to improve user engagement with their services. Zepeda’s company believes that user engagement and behavior is key to providing a company with useful insights into their business practices. Zepeda’s clients receive access to an online platform that allows them to set “rules” for their service or app. These often come in the form of special badges or achievements that customers earn from their usage of a website or application. For example, a business could award a “power user” badge to a site user who signs in to its service over five hundred times. Playbasis offers a number of pre-created rule-sets for businesses to use, but also lets them create their own set based on how users interact with a product. Companies that have trouble with getting badges to operate correctly on their apps or websites should contact office computer support for help. Read more »
