Katrina Lake is Curating Style as CEO of Stitch Fix
Finding affordable clothing that still maintains a strong sense of someone’s personal style and looks great is not as easy as most people would imagine. Many who have a particular sense of style often have to sacrifice those preferences due to financial setbacks or issues of availability. Cool person in technology Katrina Lake wants to make finding one’s personal style and being able to flaunt it as simple as becoming a member of a subscription service. Lake’s company Stitch Fix provides what is, essentially, personal fashion consulting by subscription. Users pay Stitch Fix a monthly fee of twenty dollars and receive a box of five clothing items to try on for themselves every thirty days. Customers decide what items to send back and which to keep. They only pay for the items they decide to hold onto and simply return what they don’t want. Read more »
