Cory Capasso Founded Nomi to Offer Analytics for Offline Marketing
Most online marketing tools offer businesses an analytics feature to measure the successes and failures of their online strategy. Many businesses have found that these analytical tools help them visualize their business model and customer base in new ways. Analytics can also help them gain new insights into their model that they didn’t originally consider. What if you could apply the same analytics to an enterprise’s offline marketing and get similar insights? That’s exactly what cool person in technology Cory Capasso is trying to do with his company Nomi. Nomi claims to offer businesses a vertically integrated solution that provides analytics about their offline marketing in the same way a business receives analytics from online marketing services. Offline marketing includes sales, promotions, events, in-store signs, end caps, displays and any other form of advertising that doesn’t involve an Internet connection. Capasso’s company leverages an enterprise’s POS, CRM, and BI systems to gather the appropriate data. It then uses that data to try to provide you with insightful analytics. If you’re interested in utilizing an analytics service like Nomi, but you need technical help implementing one, make sure you contact a business IT service before going forward. Read more »
