Mobcaster Lets the Audience Decide What Shows it Airs
People’s definition of television is changing rapidly. New realities of the web and streaming video have revolutionized how people consume video as entertainment. Users seek more and more content from online sources such as Netflix and Hulu Plus rather than from their cable providers. Many people have even cut the cord from cable companies completely, getting all their video content through the Internet. This shift towards online streaming as a new standard for video entertainment opens to door to a slew of new possibilities and innovative business models for video content production. Cool product Mobcaster is pushing one such new model. This startup combines the concept of watching television online with the populist ideals behind crowdsourcing. In crowdsourcing, the audience funds the projects they want to see completed. Likewise, Mobcaster only airs the exclusive content that their viewers fund. Audience members who experience buffering issues and hiccups on Mobcaster videos can fix their problems with help from a network support service. Read more »
