Tie Society is a Subscription Service for Men’s Fashion
More and more businesses are quickly adopting the subscription model that many popular companies employ for their particular services. There is Netflix for entertainment and RESCUECOM for computer repair and tech support services, as well as companies that allow you to pay a monthly fee to use a car when you need it rather than buying one, for instance. It seems that more people are becoming increasingly comfortable with the notion of subscribing to products rather than purchasing them, and some startups and entrepreneurs are taking advantage of the opportunities they have to fit the lifestyles of modern customers. The Tie Society is one such startup, utilizing the subscription model to change the way people get ties and other men’s fashion accessories. With Tie Society, users can try out ties, buy them if they like, or choose to exchange them. This gives customers instant access to a wide variety of fashions with the opportunity to choose what suits them, pass some items up, and use some for a time before trading them back. Read more »
E-commerce is a huge market in just about every field and industry. Any large retailer has an online presence as well as most small businesses. One of the biggest industries employing e-commerce either directly from a company’s website or secondhand through an online marketplace featuring many different companies is fashion. Along with the ability to purchase clothing online, there are also many blogs, recommendation services, and style magazines on the Internet. StyleSeek is a startup that combines e-commerce and analytics in a unique way, focusing on getting to know an individual’s style in order to make the best recommendations. It does this in a way that engages users without relying on trends or social media feeds, allowing each one to develop his or her own style. It is a service its creators call “Pandora for e-commerce products,” one that offers a distinctly different experience than the many other online fashion marketplaces. 
Crowdfunding is an increasingly popular way to gain funds as well as support for many individuals and companies. People use it as a method to achieve all sorts of goals and to gain enough money to open any kind of company. Typically, would-be producers utilize crowdsourcing to fund the creation of a company, a project, or a line of products, but a startup called Gustin looks to employ it as a means of backing the creation of individual products. In the same way that crowdfunding brings together creators and potential consumers on a more personal level and gets individuals involved, Gustin does so for particular items. Its niche is menswear, and its creators intend it to change the way men buy clothes by creating a fully crowdfunded model for determining which jeans it makes. Gustin’s focus is exclusively on high quality clothing, and its model cuts out a lot of the cost to make it more affordable.