Computer Support Blog

Actors, artists, and others who need to promote and market themselves on the web all use social media as a key way to get others to notice them.  One of the major obstacles of promoting oneself on social media is a lot more obvious than many people expect—having people see what your post.  Even if someone has a substantial following on sites like Facebook and Twitter, it can be a challenge to maximize the number of followers that see a post.  Buffer CEO Joel Gascoigne is a cool person in technology who has created a product that can help with this particular problem.  Buffer is a service that helps people who need their social media posts seen by as many people as possible.  With Buffer, users can submit their social networking posts and Gascoigne’s product will post them at the most optimum times so that as many people see each post as possible.  Buffer lets users manage multiple accounts on social media through their service so they can manage all of their content in one place.  Computer tech support service may be helpful for anyone that hasn’t managed social media accounts through a third-party service before.  Read more »

Mobile advertising has become an important aspect of marketing in this era, where it seems everyone spends most of their time on their smartphones.  Unfortunately, most mobile advertising is more intrusive then engaging.  Some mobile ads are reminiscent of Internet banner ads, taking up valuable real estate on a phone’s screen while someone uses an app.  These ads distract and annoy people more than anything else, but even worse are the ads that take up your entire screen for thirty second intervals, interrupting the use of an app completely for a period.  What’s even worse about these mobile ads is that when people click on them, they only bring them to the store page of the software they’re advertising.  There is no context or way of knowing how much a user may like the advertised application.  Cool person in technology Tim Cheng has developed technology that he hopes will make mobile advertising more engaging for users.  Cheng’s company Voxel sells cloud-based technology that turns ads into live demos as opposed to static banners.  With Cheng’s program, users can actually demo an app and try it within an advertisement.  This interactivity should encourage users to engage with ads rather than ignore them.  Users who have trouble with streaming on their phone should get smartphone tech support service. Read more »

There are several tech startups that aim to digitize the gift card industry, but most of them focus entirely on the consumer side of the equation.  These businesses focus heavily on convenience for those receiving the gift rather than the convenience of the giver.  Cool person in technology Leif Baradoy runs Kiind, a digital gift card startups that addresses this problem.  Kiind considers issues such as needing to issue gift cards in bulk conveniently, as well as the potential needless cost of unredeemed gift cards.  Baradoy’s company even has solutions that cater to businesses that use gift cards as a form of marketing.  Baradoy doesn’t believe that the gift card business should exclusively center on consumers’ use of the card.  His company aims to address every aspect of the gift card business rather than hyper-focus on one piece of it.  Read more »

Manually aggregating data of any kind is a time consuming and tedious process.  That’s why most marketing professionals aren’t fond of compiling monthly or quarterly analytics reports based on data collected from multiple sources (such as Google Analytics, Facebook, Twitter, etc.).  Using all of the raw data to find insights into a company’s marketing performance can make the job even more complicated and time consuming.  Measureful founder and CEO John Koenig is a cool person in technology who believes he has found a better way to handle the aggregation of analytical data.  Measureful automates the aggregation of your data and compiles it into a marketing report for you.  You simply connect all of your analytics accounts to Measureful’s platform and Koenig’s company collects the data for you.  With Koenig’s service, marketers could potentially save large amounts of time collecting raw data on their own.  If you have problem connecting your disparate analytics accounts to a single service, you will want online computer support to help you find a solution.  Read more »

Most online marketing tools offer businesses an analytics feature to measure the successes and failures of their online strategy.  Many businesses have found that these analytical tools help them visualize their business model and customer base in new ways.  Analytics can also help them gain new insights into their model that they didn’t originally consider.  What if you could apply the same analytics to an enterprise’s offline marketing and get similar insights?  That’s exactly what cool person in technology Cory Capasso is trying to do with his company Nomi.  Nomi claims to offer businesses a vertically integrated solution that provides analytics about their offline marketing in the same way a business receives analytics from online marketing services.  Offline marketing includes sales, promotions, events, in-store signs, end caps, displays and any other form of advertising that doesn’t involve an Internet connection.  Capasso’s company leverages an enterprise’s POS, CRM, and BI systems to gather the appropriate data.  It then uses that data to try to provide you with insightful analytics.  If you’re interested in utilizing an analytics service like Nomi, but you need technical help implementing one, make sure you contact a business IT service before going forward.  Read more »

QR codes can be a very useful tool in business and marketing because of the way they connect the physical world with web content.  When someone scans a QR code with their tablet or smartphone, the code instantly connects them with a web page containing specific content—a picture, a video, a coupon, a blog, etc.  Companies can use these QR codes for promotions, sales, and viral marketing. JumpScan is a cool product that gives you your own personalized QR codes and allows you to track them and how people engage with your advertising.  When you want to run a promotion and use QR codes to market it, JumpScan provides you with a simpler user interface that lets you customize your QR code even if you have no coding knowledge.  JumpScan streamlines the process of marketing with QR codes for companies that don’t have the capability to create their own. If you don’t understand QR codes or would like to learn more about how they work, find a tech support service for assistance.  Read more »

E-mail marketing is a useful tool for any business, but it does come with its own set of risks and challenges.  Making your company’s e-mails stand out is essential, as is targeting the correct consumers.  Otherwise, people may not trust your e-mails and regard them as spam before blocking them with Internet security software.  MailChimp is a cool product that helps you design and implement professional, high-quality e-mail marketing campaigns to avoid this.  MailChimp gives customers several tools to create a complete e-mail marketing campaign including everything from format and design to analytics and strategy.  The MailChimp client includes ways to split up your e-mail audience into segments for targeted newsletters and offers.   MailChimp also gives users a drag and drop editor to design e-mails to match up coherently with your business’s brand.  MailChimp wants you to be able to give your e-mails a clean and professional look while letting you plan your campaign all in the same program. Read more »

The software field has become an important marketing tool for other, seemingly unrelated, fields and businesses.  As a company finds profitability in one venue or medium, they often look to expand and, when it comes to software, that usually means synergizing a brand name with a new-to-market piece of software.  So, while there are many different software programs that allow you to play with home design, only HGTV Ultimate Home Design has the endorsement of a major cable network that specializes in such things as home repair and interior design.  The “HGTV” moniker adds a level of celebrity and consumer enthusiasm to the software and to get the name attached to the program, the software company Nova Design had to make a business arrangement (license)  with the company that owns HGTV.  Such licensing agreements are becoming increasingly important in the software market and that makes people like John Bartlett more important than ever! Read more »

In most companies, within the tech sector and without, there is usually a pretty distinctive difference between the marketing and public relations divisions.  Marketing, historically, is all about selling your potential customers on your product.  Public relations is the division that promotes a positive view of your company by dealing with customer service issues, as well as corporate outreach.  So, it is fascinating to find a manager at a major company who is in Marketing, yet functions as a public relations specialist.  Tony Ou, of Silverstone Technology, is one such fascinating individual. Read more »

You might think, given the sheer volume of portable devices and portable memory options, that marketing flash drives and other memory products would be exceptionally easy.  Nothing could be further from the truth, though.  With so many available options, consumers frequently become confused or simply buy the least expensive option that is right before them.  Few companies know how complicated a business it is to effectively market new memory products.  Since 1985, Patriot Memory has been delivering quality computer storage devices and flash drives.  As Patriot looked to the crowded marketplace, the company knew it had to make some changes.  That was when they promoted Mai Kosla! Read more »