Startup Helps Marketing Reach More Customers More Effectively

One of the most common challenges in marketing, even in the age of social media, is turning data into something upon which a business can act to improve and continue drawing customers. There are plenty of tools that provide businesses with customer data, and some that take specific information pertinent to an individual business and make it usable. A startup called Spredfast goes beyond that in many ways with more comprehensive social media marketing and action. Read more »

Marketing in the Internet age is much different than in years past.  It is more difficult than ever to compete and make a sustainable profit with growing competition and the fast pace required to keep up in business.  Sideqik is a startup that works to alleviate the potential problems facing brands and increase sales utilizing the most effective means in modern marketing. This involves taking advantage of “influencers,” or specific key individuals and groups who have the most influence over potential buyers, rather than focusing on a target market as a whole to grow sales.  An influencer can be an individual buyer whose presence in social media, online review sites, or similar venues can impact sales more effectively than any traditional advertising campaign.  It can also include third parties, such as suppliers or manufacturers in a supply chain or those such as journalists, industry analysts, professional advisors, and the like. Read more »

Marketing agencies have long been a driving force behind brand recognition and the growth of a company through public exposure.  In the Internet age, methods have changed somewhat, making it much easier for people to recognize a brand; the problem is that it is also easy to get lost among so many other brands that people can find online.  AgencySpotter is a startup that seeks to pair companies with the best marketing agencies to meet their particular advertising needs.
Companies need their products and services to be relevant and seen as unique or necessary in order to survive, and AgencySpotter helps each one find the marketing agency that best works for them. Read more »

With the constant access granted by the Internet, particularly by means of social media, the modern consumer wants and expects to engage with the brands they love.  Conversely, it is of great benefits to companies to grow as large and knowledgeable a fan base as possible.  Fancorps is a service that works to aid in this process by giving brands control over interactions and recommendations on social media that have become key to success on major networking sites like Facebook, Twitter, LinkedIn, Tumblr, and Instagram.  Brand success relies heavily on these networks, serving as free or cheap advertising and information for customers on everything a company may desire to share. Read more »

Marketing has always been one of the most important aspects of business, and it is a part of it that must keep up with technological advancements in order for a company to remain successful.  With almost everyone online, brands must target interactive marketing of their products or services using digital technologies to most effectively reach people and convert into customers.  Overall, digital marketing is simply a better way to effect promotion and increase sales than traditional marketing techniques.  Instant E-Training is a digital marketing training provider with an online library of training videos, web conferences, and certification programs. Its goal is to provide training to help adult professionals acquire new skills in social media, SEO (Search Engine Optimization), content marketing, web analytics, Pay-Per-Click, inbound marketing, and other vital skills. Read more »

Customer loyalty and rewards programs area driving force in helping businesses gain new customers and make a larger number of them repeat customers.  It is a growing trend among retailers that has seen huge growth with help from apps and services tailored specifically to help them provide incentives to continue shopping.  It is even more effective when paired with social media, as almost everyone is on at least one, if not several, social networks.  Popdeem is a startup that combines loyalty rewards with social media to make incentivizing business even more effective.  It works, in its developers’ words, to “amplify brand moments,” helping retailers drive engagement by rewarding their customers for sharing specific actions on social networks. Read more »

As a business, changing marketing strategies can be a risk when competing against established, well-known brands. An online business directory is more effective than traditional marketing methods, but it is still difficult to maintain an online presence with so much competition. ThatVideoMagazine wants to change that to make business directories more interesting and social for clients by providing them with a number of features that would give them an advantage. Directories with videos and comments exclusive to a company’s website are good for generating traffic to that particular website, but do not necessarily translate into maximum exposure for advertisers. Read more »

Starting a business is rarely easy, and one of the greatest challenges is designing a recognizable image that can serve to increase growth.  Poor brand marketing can prevent a company from gaining the recognition it needs, while exceptional brand marketing could lead to its recognition as a household name with time.  Opal serves to help companies fulfill one of the most difficult tasks a business must undergo.  It works on the simple principle that planning how a business will run is complicated and can be simpler as well as more efficient.  Branding is almost dependent on social media now, and the customer relationships a company is able to gain can improve significantly with exposure to the much larger crowd it can reach through social media websites. Read more »

While YouTube does act as a platform for promoting stars and brands in other media such as television, movies, sports, music and video games, there are many people now who have gained influence and popularity in pop culture purely from releasing YouTube videos themselves.  Many people have developed informative and entertaining web series that gain thousands of views every week on their YouTube channels.  Some of the most popular YouTube personalities include the host of SciShow Hank Green, host of PBS Idea Channel Mike Rugnetta and popular video game bloggers the Game Theorists.  These channels receive hundreds of thousands of views for their videos and have developed fan bases that rival many other forms of media.  Cool product in technology FameBit wants to connect popular brands with these YouTube personalities in order to work out marketing deals or endorsement campaigns.  On FameBit companies can search through available “YouTubers” and check the size and makeup of their audiences before contacting them to work out a deal.  Any company that wants to use FameBit but is having trouble signing up or viewing listings might have a connection issue requiring help from a network service provider. Read more »

Many companies use written materials, brochures, slide shows and visual presentations to promote themselves, their products and their services.  However, these methods of delivering promotional content are not always engaging to the target audience.  Static displays such as brochures and even semi-dynamic presentations such as slideshows keep viewers in a passive role and do not encourage them to engage the material.  Cool product in the technology Readz provides companies with the tools and resources to create interactive promotional content instead of static marketing material.  Read more »