LogoGrab Wants to Help Companies Do More with Their Logos
A company’s logo is integral to its identity. It’s the first point of interaction between a business and its customers in most cases. It is the symbol of a company and is what comes to mind for most people when that business comes up in real world conversation. However, for all of its importance, a logo is just a static image. Even the best-designed logos can only engage so much with their audiences. Cool product LogoGrab wants to change that fact. LogoGrab is a tech startup that has developed a technology that links logos to digital content on the web. When LogoGrab applies its technology to a design, the logo can then work the same way as a QR code might with a smartphone. People in the physical world can scan the logo and it will take them directly to any web content of the company’s choosing. LogoGrab adds a layer of interactivity to a company’s logo, making it more than simply a symbol to a business’s customer base. In a way, LogoGrab makes designs that act as an ambassador to a company’s audience, since the interactive logos connect users to more content from that company. Any company who wants to use LogoGrab and integrate it with an existing mobile app and mobile site will need sufficient mobile IT support resources. Read more »
