Local Measure Helps Companies Get Accurate Social Analytics with Location Tags
Posted on January 10th, 2014 by RESCUECOM
Social analytics aren’t always the most accurate way to find out what a company’s reputation is on the web. Most of these analytics tools scan social networks and find relevant posts simply by the mention of a business’s name and potentially a few keywords. However, this often means that these tools measure both positive and negative statements about a company in the same manner. Someone complaining about a restaurant’s menu and someone complimenting it could look the same in many tools as long as the authors used one or two of the same words. This situation demands a more accurate solution and the team at Local Measure believe that they have found one. Read more »
