SeeVibes CEO Laurent Maisonnave Measures the Social Media Footprint of TV Shows
Traditional TV ratings are mostly indicative of a show’s potential as an advertisement space. The more people that watch a show, the more eyeballs view the commercials attached to that show. However, in the age of digital media, significant money can now come from direct digital sales to an online audience. Ratings are not always helpful at measuring the overall potential of a show to make money through DVD, Blu-Ray and digital sales. A show with a smaller but very active and engaged audience can outsell a show with a very large audience who only watches casually. Now, with social media becoming a major part of viewers’ everyday lives, networks and producers finally have a chance to gain insight into audience engagement. Invested viewers constantly tweet and update their Facebook profiles with comments about their favorite shows as they air and directly afterwards. Cool person in technology Laurent Maisonnave has created a system called SeeVibes to report the level of social media engagement for television shows. With Maisonnave’s system, network and cable stations can get insight into how many people emotionally invest in their content and how they can encourage further investment. Read more »
