Leif Baradoy Runs Kiind as an Untraditional Gift Card Business
There are several tech startups that aim to digitize the gift card industry, but most of them focus entirely on the consumer side of the equation. These businesses focus heavily on convenience for those receiving the gift rather than the convenience of the giver. Cool person in technology Leif Baradoy runs Kiind, a digital gift card startups that addresses this problem. Kiind considers issues such as needing to issue gift cards in bulk conveniently, as well as the potential needless cost of unredeemed gift cards. Baradoy’s company even has solutions that cater to businesses that use gift cards as a form of marketing. Baradoy doesn’t believe that the gift card business should exclusively center on consumers’ use of the card. His company aims to address every aspect of the gift card business rather than hyper-focus on one piece of it. Read more »
