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Seven Reasons to Shop from Home this Black Friday

If you’re already planning your post-dinner shopping strategy in preparation for a long night waiting outside stores on Black Friday, perhaps you would like to reconsider. The notorious holiday is often the best time of year to buy electronics, as well as many other items. In case you’re thinking of hitting the stores on Thursday night, or even if you’re just not sure what to do, here are seven reasons you should stay at home, relax, sleep in, and shop online:

1)   False advertising: Unbelievable deals are unbelievable for a reason—they usually come with fine print. Incredibly cheap laptops, for example, are often not worth the wait. The cheap price tag can come back to haunt users with computer repair expenses, and stores like Walmart carry a very limited supply. Expect to find most of the deals you want gone by the time it’s your turn to get into the store!

2)   Similar deals: As more people flock to stores’ websites, stores are flocking to give people what they want. Wal-Mart and Target, among others, are very much aware of the shifts in Black Friday shopping trends and are increasingly offering most of the same deals online.

3)   Hungry crowds: Black Friday shopping can bring out the worst in people, which is why it can get pretty nasty. It’s easy to become overwhelmed with the stress of tending to multiple lists and balancing different schedules to match different store opening hours. Especially in this bad economy, low prices can be a dangerously strong motivation to push and shove. Why deal with the crowds when you can stay in bed?

4)   Localized shopping: Shopping online places dozens of stores and retailers in one location for your convenience: your computer. You don’t have to hop from one mall to another to buy a computer, a bathrobe, and a new tie. In fact, if you shop at Amazon.com, you’ll find a huge variety of items on one site.

5)   Earlier sales: Amazon, Walmart and Target have already begun offering discounted items as part of a weeklong online sale. You don’t even need to wait for Friday (although some deals are still exclusive to Friday). Look on these retailers’ websites for previews of what to expect over the next few days. Remember, though, that even some online supplies are limited.

6)   Peer Pressure: Amidst the in-store shopping frenzy, it’s easy to impulsively buy more than you need. When we see others buying left and right, we tend to think we should be competing and often do the same thing. Besides, the physical proximity of merchandise can lead us to reach for things we do not need just because they’re within sight.

7)   Research: Buying online gives you ample time to research and compare products. After all, a low price isn’t always the only selection criterion. It’s difficult to compare products in a store where they’re flying off the shelf before you can even reach them!

If you are not convinced and still want to shop in stores, then make sure you’re prepared: do your research, know what you need, and stay away from crowds.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For more information, contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


The Joy of Being a Technology Lab Rat

With so much new technology bombarding us left and right, it’s hard to decide on the right time to upgrade to a newer model of a product or even try out something new. Many people are aware of the fact that brand new technology often needs quite a bit of initial tweaking to fix production glitches that are missed in the testing phase. It’s often the case that a few days into a new product’s debut, problems start to emerge, as was the case with Apple’s iPhone 4S, where Siri and battery problems began to show.

For many enthusiasts, this is hardly a problem—many enjoy being an indirect contributor to the success of gadgets by testing them out. If you’re so eager to try out a new product that you’re willing to work through any initial limitations, then by all means, go for it. Certainly, if you’re an experienced technology lab rat, you probably know what to expect. You might be such a loyal Apple or Android user that you actively push your new smartphone or tablet to its limits in the attempt to discover its strengths and weaknesses. Still, dropping your device or trying every single app you can get your hands on aren’t exactly the best approaches. Trying out too many apps, especially, can clog-up your device, not to mention pose security threats. Over the last four months, for example, the number of apps with malware in the Android market went up by over 400 percent!

On the other hand, if you’re just getting into the tech market and are thinking of standing in line for the new Windows phones, Nokia Lumia 800, for example, keep in mind that as cool as the latest technology is, it often costs more than just big bucks. You could find yourself waiting anywhere from a few weeks to a few months for software upgrades and security patches, which could limit your new device’s initial functionality.

Another thing to keep in mind is supply and demand. As more manufacturers push their products onto the market, competition will grow. The heightened competition will benefit consumers in more ways than just lowering prices. Companies will face each other in the OS battlefield, each trying to beat the others in quality and elegance.

Manufacturers learn from their mistakes, which is a good thing in the end, but it also means that consumers willing to buy the latest gadgets have to agree to be technology lab rats, for a short while, at least.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


The Catch-22 Of The Cloud

When Harry Potter And The Deathly Hallows, Part 2 dropped on DVD, a big part of the advertising campaign was that the fully-loaded version included an UltraViolet Digital Copy. UltraViolet uses the Cloud platform and with popular movies streaming from it, this is becoming many consumers’ first experience with the Cloud. While the idea of the Cloud may seem like a strong one, it has a number of risks to consumers.

The Cloud, as it pertains to media, is a form of online storage where companies produce material and give access to it to paying customers.  As a form of online storage, users have access to files without downloading or uploading them.  For those who buy the DVD and Blu-Rays that have UltraViolet copies, they access the online storage vault from UltraViolet when they want to watch their movie.  The file then streams from the online storage point in the Cloud to your computer, smartphone or other cloud-connected device.

The Cloud is banking on customers not wanting to use up hard drive space for digital copies of their media.  Companies using the Cloud see online storage as a way to prevent pirating.

Consumers have many reasons to be wary.  Because the online storage of the Cloud requires a connection, Internet security issues are a very real concern for users.  Threats to Internet security through viruses may be easier to control with the Cloud, but they are also easier to disseminate.  As soon as the Cloud-based version of a file is corrupted, every computer using that file may be infected.  To date, Internet security providers have neither illustrated such a problem nor a defense against it.  Users who are unsure of their own Internet security measures are wary of online storage like the Cloud.

The vendors using Cloud-based media are also are arguing that the Cloud-based media will not wear or scratch the way traditional DVDs, CDs and Blu-Ray discs do.  But Cloud-based vendors are neglecting the basic psychology of ownership.  For sure, an online storage vault is a convenient idea, but it leaves consumers without something physical to feel they own.  The Cloud-based online storage concept suffers the same defect as the MiniDisc in the area of the psychology of ownership; consumers pay more for something they do not see and cannot feel, making them feel like they overpaid.

Internet security issues aside, Cloud users have every reason to doubt the long-term viability of the scheme.  Technology changes fast, and paying more money for a service or company that may not exist in a few years makes consumers less likely to try new technologies.  The music store The Wall used to guarantee CDs with their sticker on them for life.  Those who still have CDs from The Wall now have a worthless guarantee.  Between the Internet security issues and the fact that online storage methods like the Cloud have not been tested in the long-term, users have every reason to remain wary of spending the extra money now.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


How Connected Are We?

The great contribution of social networking platforms like Facebook and Twitter is connectivity, social connectivity, that is. Although Internet users everywhere used a variety of network services to connect, social networking sites would have us believe that we simply were not fulfilling our social potential. Many of its 800 million view Facebook  as a fundamental social networking tool. According to HighTalk, a third of all people with access to a network service are on Facebook. In many ways, teens and young users are growing up believing that Facebook is the ultimate social network service, but is Facebook actually helping us become more socially connected?

When it comes to connecting with old, lost friends and relatives, social network services are a simple and fast resource. In a matter of minutes, you can look through a friend’s friend list, locate a common friend, search his or her friend list, and voila, high school sweetheart found. In fact, for many people, websites that offer social network services are a great way to combine business and pleasure.

Clearly, Facebook  and other social networking sites offer us some form of connectivity—they allow us to be in each others’ lives much more prominently (often excessively). The real issue, though, is the kind of connectivity that Facebook enables, not its strength. In other words, do social network services actually enhance our social interactions and connections or do they merely create a delusional, alternate world in which we all roam with complete disregard for our privacy and Internet security, taking pride in the fact that we have 500 + friends?

Even in real life social settings, almost everyone is constantly checking Facebook via smartphones and other devices. If the purpose of social network services is to enhance our social connections, why do we still log-in when we are in perfectly healthy social settings?

Still, if you are convinced of the unparalleled rewards of social network services, consider the threats that these network services pose to users’ Internet security. Using social network services comes at a cost to Internet security. A previous blog discusses how vulnerable users’ Internet security can become when social network services are granted permission to share users’ data. Some people might try to defend social network services like Facebook  by claiming that users have the option to limit apps, hence protect their Internet security. However, the choice to block all third party apps is similar to the choice not to use a cell phone! Sure, no one is forcing you to allow Facebook apps access to your information, but without such apps, Facebook becomes boring and limited.

On the surface, sure, Facebook is making us more connected, but in reality, it is isolating us, increasing our addiction to life on the web, and constantly threatening our Internet security. Perhaps it’s not that great after all…

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Smarter Malware is on the Rise

After a two-year investigation known as Operation Ghost, a group of Eastern European cyber thieves was caught by the FBI, according to an article by ABC News. The story is yet another reminder of some of the problems with global Internet security and the need to get professional virus removal. The group used a complex scheme that even infiltrated the computers of U.S. government agencies, which shows how susceptible Internet security can be even at the governmental level.

The group made $14 million in “illegitimate income” before the FBI put an end to the scheme, according to ABC News. The group infected over four million computers with malware that played an essential role in their advertising scheme. The seven hackers known as the Rove group compromised the Internet security of users and targeted sites like iTunes, Netflix and even the IRS, reports ABC News.

The malware that they used to infect the compromised computers sheds light on a serious Internet security and virus removal problem. According to the article, the malware prevented users from installing virus removal programs that could potentially defuse it. This is an example of an emerging challenge to virus removal programs, as it marks an increases level of stealth and sophistication on the part of malware. Not only are hackers writing malware to breach Internet security, but they are also programming it to strongly resist virus removal efforts. In other words, malware is becoming more conscious of the fact that it is malware, making basic virus removal much more difficult for the average user.

The hackers allegedly partnered with a variety of Internet advertisers to enact a scheme based on targeting users’ Internet security to generate profits, reports ABC News. Advertisers paid the hackers to generate traffic to certain advertisements and websites. They did this by using the malware that they designed to redirect casual Internet users to advertisement websites. By doing so, the hackers increased click results and generated profit from their partner advertisers.

This story also shows that threats to Internet security go beyond the programming level and into the field of international organized crime. Hackers frequently operate internationally, breaching users’ Internet security in one continent while operating in another.

The fact that a group of seven hackers made approximately $14 million dollars by spreading malware is a scary reminder that the incentives to target Internet security is real and, for many, great. That is all the more reason to make every effort to protect our Internet security.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Internet Security for Santa

Using your network service to do your holiday shopping has many advantages.  There are no lines or crowds.  If you want to see another store’s price for a product, that information is a click away.  Even better, you don’t have to worry about parking at the mall – shopping has become as easy as turning on your computer and starting the network service. Shoppers who used their network service to buy gifts accounted for more than thirty billion dollars in sales last year.  Taking some quick and easy precautions will ensure that you can participate in this exciting new marketplace without compromising your Internet security.

Read more »


Too Young to be on Facebook?

A study appearing this week in First Monday highlights a serious threat to users’ Internet security—underage users, that is. Millions of kids under the age of 13 are on Facebook, according to the study. One of the most significant findings is that parents willingly help their children join Facebook, despite the dangers this practice poses to children’s privacy and Internet security.

According to a CNN article on the study, 95 percent of parents of 10-year olds know that their children are on Facebook. In fact, they helped their children create the account. Though this is not necessarily a surprising finding, it should certainly be an upsetting one. Parents are essentially desensitizing their children to the need to have strong Internet security while online. By helping kids join at such an early age, parents are telling their kids that it’s ok to share pictures and other personal information, that being vigilant about Internet security isn’t necessary.

Perhaps one cause of this growing disregard for Internet security is the fact that people take Internet security for granted. Users assume that there is no imminent threat to their children’s—or their—Internet security because they’re using a secure home network service or because they have firewalls and other kinds of protection set up that. However, the main Internet security threat is not one that comes from network services. The most imminent Internet security threat facing younger users is the loss of privacy.

Last year, Consumer Reports found that 7.5 million children under 13 were Facebook members. Such a figure may not seem too significant relative to Facebook’s 800 million users, but in reality it is very alarming. There are almost as many underage kids on Facebook as there are people in the greater Boston area. Shouldn’t kids be playing outside or reading Harry Potter instead of slowly becoming naturalized to ignoring Internet security, living in a cyber world that cannot substitute for healthy, real social interactions?

The trouble is, as network services become abundant everywhere, it’s hard to prevent children from wanting to join Facebook or going online 5 hours a day. In fact, as the study shows, parents tend to allow their children to join Facebook precisely because it has become a standard communication tool across network services. The rising complexity of network services makes it hard to separate online media and stick with one form of communication only. Email, chat, Facebook, and calendars are increasingly becoming one large network service, which makes it hard to limit online activity to only email, for instance.

For parents, there’s no easy solution to the problem. Balancing the need for strong Internet security and protecting kids’ privacy with the need to be involved in an increasingly interconnected online world is just one of the many perks of parenting.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Smartphone Virus Removal is Still Budding

The way the smartphone market is heading, those things that once allowed us to make phone calls and send text messages (what where they called again?) will quickly be forgotten. In their place (oh, that’s right, phones) the standard communication device will be the smartphone. Smartphones are becoming more like computers and less like phones. Apple’s iPhone and Google’s Android, the two systems currently dominating the market, already work like mini computers. Given this slow but inevitable shift in the functionality of phones, it is important to remember that they are becoming more susceptible to Internet security issues and may encounter problems that require virus removal.

As browsing capabilities on smartphones become more sophisticated, users are able to access more websites, many of which pose a risk to a smartphone’s Internet security. Downloading email attachments, for example, carries Internet security risks. Internet security is also threatened by using unsafe networks. The biggest threat to Internet security, though, is mobile apps. According to an article in The Telegraph, malicious software attacks on smartphones are on the rise.

Cyber criminals are rushing to write new virus software that can breach smartphones’ Internet security and record private and sensitive user data such as bank account information or login passwords. Such increasing threats require users to employ the necessary measures to ensure their phones’ Internet security.

Unfortunately, sometimes even the best Internet security precautions fail, causing smartphones to require virus removal efforts. Virus removal for smartphones is relatively new territory, which is why users shouldn’t gamble with their devices and risk losing valuable data and money because of amateurish virus removal. Smartphone users should seek out professionals in virus removal, like Rescuecom who have a long history of providing Internet security services, as well as virus removal services for a variety of computers and computer-based devices.

The transformation of the phone into the smartphone marks an exciting and important time in the development of technology. It signals the marriage of complex technology and basic tools. But while we drool over the potential that these devices bring with them, we should remember that as computers, they require more advanced tech support to stay healthy. They also require us to pay more attention to Internet security and to get the right kind of virus removal if that ever becomes necessary.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Is your computer really secure?

Most people have some form of virus removal software on their computer.  Despite that fact, a significant proportion of those users will have to deal with an Internet security issue at some point in their computing career.  This is because the threat environment online is dynamic; it evolves constantly, trying to outfox the Internet security providers and get to your data.  How can you be sure that your virus removal software is providing the most comprehensive protection?  Here are some questions you should ask in shopping for virus removal software:

1)  Is the virus removal software you’re considering from an established, reputable provider?  It’s important that you be able to trust your virus removal software.  Most brands will have reviews posted online, which can help you decide if that particular program will fit your needs.  Conversely, choosing a virus removal program without investigation carries many risks, not least among them the risk of having your Internet security compromised by a bogus “diagnostic scan.”

2)  What happens when the software detects a threat?  It is important to make a distinction between virus detection software and virus removal software.  Virus detection software will find a threat and then notify the user, leaving them to deal with the threat by themselves.  Virus removal software will detect the threat, isolate it, and then remove it from the computer, usually with little or no input from the user.

3)  How often does the software update its threat registry?  As mentioned above, the ways in which hackers test your Internet security are constantly changing.  It is important, therefore, to make sure that your virus removal software updates its threat registry regularly and often.  These updates will allow your virus removal software to detect and cope with the newest Internet security threats as they appear.

4)  Exactly what features does your virus removal software offer?  Before committing to a particular program, take a look at what it can offer you.  While it is true that some Internet security companies offer only bare-bones virus removal packages, others include things like personal firewalls for added security, or spam filters for your email accounts.  Just as with any other purchase, the goal when shopping for Internet security programs is to get the most value for your dollar.

5)  Does the software company stand by their product?  Let’s be clear: no matter how comprehensive your virus removal software is, no matter how careful you are with your permissions, there is still a chance that you will eventually have to deal with a breach of your Internet security.  Another important question when shopping for virus removal software is: what happens then?  Does the Internet security company have support personnel standing by, or is it up to the user to fix the problem?

These are just some of the important questions you should ask yourself when shopping for Internet security software.  Answering these questions before you buy will ensure that you get the best possible protection for your computer.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


SmartSwipe Your Way to Safer Online Shopping

If you’ve ever been in a small pizzeria or a local family diner that has just recently started accepting credit cards, you might have seen a little gadget that’s attached to the checkout computer—a small credit card reader. With the advances in network services, it has become very easy to attach a credit card reader to almost any computer with an Internet connection. In fact, if you’d like to swipe away your credit cards at home, then by all means, go for it. SmartSwipe is a small, very cool personal credit card reader that can be used to read credit cards at home or in the office.

SmartSwipe isn’t just a cool way of playing shop at home. Sure, you can swipe away your credit cards when shopping online to get a more commercial feel for your transactions, but there’s more to this credit card reader than fun. SmartSwipe adds an entire new dimension of security to your online financial activities that involve using credit cards. No matter how secure you think your Internet connection is, and regardless of how advanced your anti-virus software is, when you enter your credit card information, you still face some Internet security risks. SmartSwipe reduces (or maybe even eliminates) these risks by encrypting your credit card data before it reaches the information field. This way, if a hacker is trying to monitor your keystrokes or remotely observe your screen, he or she will not be able to see the information you enter.

Under normal circumstances, when you use a credit card to make an online purchase, the website you’re using scrambles (encrypts) your data to prevent hackers from seeing it in its raw form. However, if your device is infected with spyware, for example, that program will have access to the data before it is encrypted. SmartSwipe encrypts the data in its external hardware so that by the time it reaches your computer, it’s protected.

The safe credit card reader is an essential tool for people who regularly enter their credit card information online, whether it’s for online shopping or other financial transactions. As Identity theft problems increase, it’s essential for users to safeguard their private information.

The device is easy to use and connects to your computer via a USB port. Additionally, it is compatible with all major credit cards including Visa, MasterCard, American Express, Discover, and JCB.

SmartSwipe doesn’t come with hidden fees, according to its manufacturer, and using it is completely free after you have purchased the product. The device also helps protect you from accidentally buying the same product twice as it only accepts one purchase per transaction.

To investigate how well the card reader actually works, CBS affiliate, KUTV, independently put it to the test. The show’s producers attempted to get access to a volunteer’s credit information as she completed two transactions, one with SmartSwipe and one without it. Sure enough, when she used SmartSwipe, the (friendly) hacker wasn’t able to see any of her information. On the other hand, when she didn’t use the device, all her data was visible.

Costliness aside, the SmartSwipe looks elegant, connects to your computer easily, and, most importantly, adds a priceless level of security to your online financial transactions, and really, can you put a price tag on that?

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


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Patented - Patent Numbers: 6,898,435, 8,832,424 and 9,477,488
Additional Patents Pending