Computer Support Blog

Content marketing is a huge part of growing and maintaining a strong web presence for a company’s brand.  To bring people to one’s website, companies need to present online visitors with content that is both informative and enjoyable.  The more people that associate a brand with positive and engaging content, the better it is for that brand’s public image.  However, producing engaging content that draws people in isn’t a simple process.  There is a significant amount of work in planning and delivering content to aim for the most reach and engagement on the web.  Cool person in technology and Triblio CEO Andre Yee wants to help companies with that process.  Yee’s product Triblio is a content marketing management and analytics platform that helps content providers learn from their audience and strategize.  Read more »

Social analytics aren’t always the most accurate way to find out what a company’s reputation is on the web.  Most of these analytics tools scan social networks and find relevant posts simply by the mention of a business’s name and potentially a few keywords.  However, this often means that these tools measure both positive and negative statements about a company in the same manner.  Someone complaining about a restaurant’s menu and someone complimenting it could look the same in many tools as long as the authors used one or two of the same words.  This situation demands a more accurate solution and the team at Local Measure believe that they have found one.  Read more »