Henrik Berggren Combines the Reading and Social Experiences with Readmill
There are many corporatized reading experiences available on mobile devices. Amazon’s Kindle platform, Barnes and Noble’s Nook platform, and even Apple’s iBooks all offer eBook solutions that connect the shopping and reading experiences for users. However, none of these platforms has successfully combined the mobile reading experience with the advantages of social networking. Cool person in technology Henrik Berggren has set out to create such a platform with his company Readmill. Readmill produces an app that works as both a mobile eBook reader for either iPhones or Android devices and lets book readers interact and discuss what they read in the manner of a social network. Berggren lets readers review and comment on books they read on his app. Readmill users can then share those reviews publicly with the rest of the Readmill community. Users can also comment on others’ reviews to promote discussion around specific books. This social aspect sets the Readmill app apart from other eBook experiences, which focus almost entirely on the purchasing and personal reading aspects of the experience. While Berggren is entering a somewhat crowded area with Readmill, he does so while filling a gaping hole in the market—a socially connected eReader app. Any user who has trouble downloading the app to their phone should have mobile PC support services try to resolve the problem. Read more »
