HypeJar CEO Grant Yim Helps Track Public Anticipation for Product Releases
It is hard to gauge just how hyped the public is for certain products. Whether it’s in tech or entertainment, advertising and press coverage can often be misleading indicators of how much people anticipate an upcoming product. Cool person in technology Grant Yim founded HypeJar to garner more accurate ideas about how much the public is looking forward to different product releases. HypeJar does this by aggregating the opinions of everyday consumers itself for insight. Yim’s website invites users to vote, comment, and tag upcoming products to share their opinions on them. HypeJar then takes this data and uses it to measure how much “hype” a product actually has. In theory, one can gain a more accurate idea of the buzz surrounding a product by seeing what users think on HypeJar, rather than what journalists, critics, or advertisers think in their respective bubbles. For example, while a tech blog may be hyping an upcoming phone release, users may actually be unexcited by it because it seems confusing and would require smartphone tech support just to complete simple tasks. Read more »
