Grand St. CEO Amanda Peyton Offers a Different Kind of eCommerce
Most eCommerce depends heavily on a discounted mass-market model that focuses on items produced in very high volumes and shipped from big warehouses. It’s a very functional, but very dry system. Wherein the world of physical retail, there are often specialty shops that depend on unique products and craftsmanship, these types of products and retailers commonly get lost in the shuffle on the Internet. Grand St. CEO and cool person in technology Amanda Peyton wants to change this and help the visibility of unique, specially crafted products on the web. Her company works a curator for eCommerce, seeking out and partnering with makers of specialty items and offering a limited number of these items as deals through the Grand St. website. Rather than fill warehouses with everyday products, Peyton wants to give exposure to unique items. For example, Grand St. has featured a Bluetooth thermometer for your grill that alerts you when your food finishes cooking, an inflatable solar-powered LED lantern, and a digital pen that records your handwritten notes and syncs them wirelessly with your smartphone. Clearly, these are not everyday items you’ll find in Wal-Mart, but specialized tech toys that focus on niche markets. If you ever need help with an electronic item purchased from Grand St.’s website, you should find a good tech support provider. Read more »
