Computer Support Blog

In big technology companies like Microsoft, it is a rare thing for an executive in the Customer Service branch to make the mainstream news.  In fact, it is hard to make a splash in customer service such that you get noticed within the industry at all.  Customer service defines the old adage of “no news is good news;” if a customer service department is doing their job efficiently then you seldom hear about them.  But in 2010, one corporate officer in the technology sector’s customer service division stood out.  That person was Barbara Gordon and she boldly challenged Google to rise to the level of customer service Microsoft delivers!

Barbara Gordon serves as the Corporate Vice President for Customer Service and Support for the Microsoft Corporation.  In 2010, she wrote a blog that became famous in the technology industry.  The article, Microsoft’s Support Sets Us Apart, garnered mainstream media attention by boldly calling out Google for its lack of customer service options.  While some in the industry characterized the gambit as brazen, Gordon used the media attention to constructively criticize Google while touting the strong customer service department at Microsoft.  When Google floundered in its response – even now it offers easy access only to Internet customer service support – Gordon’s risky public statement paid off for Microsoft.

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Other than flying, what is one aspect of a ‘future car’ that most people would want? Self-driving, of course! In this hypothetical future, we would only have to tell the car where to go, sit back, and enjoy the ride. But is that really just a hypothetical far-off future?

Not if Google gets its way. According to the New York Times, Google is looking to have the first driverless vans or taxis available in 2013 or 2014. The search engine company has been working with car manufacturers for a few years now on autonomous, driverless cars. Several working prototypes have even been test-driving around on some California roads.

When this technology gets the bugs worked out and becomes available on the open market, there will be some major changes in the way driving works. There will not be as many accidents since most accidents occur because of human error. Speed limits and traffic laws will no longer be the ‘suggestions’ most people perceive them to be because the car will be a law-abiding driver.

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We all know Google, Bing, and Yahoo are the most popular search engines. Why, when there are hundreds of other possible choices, do people choose these three? Maybe there is a better choice out there, but how will you know? How do you choose a good search engine?

According to comScore’s latest press release, Bing now controls 15.1% of the market share for search engines in the United States. Yahoo, which dipped to 14.5% in December, has been decreasing in market share for quite some time now. Google, unsurprisingly, reigns supreme with 65.9% market share. If Bing continues to rise in popularity though, it may eat slowly away at that impressive number.

But what makes one better than another? Why did Bing finally surpass Yahoo? Why is Google the most popular?

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Internet social networks are still a relatively new phenomenon and as a result, programmers, businesspeople and the public do not yet fully understand the nature and impact of them.  For sure, Myspace, Facebook, and Google+ have all grown and attracted people to them, but there are few people who understand why.  To unravel this great mystery of why people use Internet social networks and how to retain users, there is Paul Adams.

Paul Adams is fascinated by sociology and studied social media on the Internet as it developed.  Adams holds a Bachelor’s degree in Design in Industrial Design and he earned his M.S. in Interactive Media.  Armed with those credentials, he initially entered the workforce as an industrial designer.  As a free agent, Paul Adams designed car interiors for Faurecia and he designed the vacuum that became Dyson’s best-selling vacuum in Japan!

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Serious photographers who live on the cheap and use computers for their digital photography are feeling the squeeze.  One of the best sites for altering digital photographs is closing down on April 19, 2012 and the virtual world of the Internet will be a little worse off for it.  The site is called Picnik and is has announced that it will be ending service soon, sending many photographers scrambling.

Picnik is, at least for the next few weeks, a free website where you could alter photographs you took.  The site was simple.  You uploaded a picture to their site, where Picnik provided tools to crop, resize, alter lighting and color settings, reduce red eye and do several other alterations to your photograph.  When you had the picture looking the way you liked it, you could download your altered picture and move on to more pictures.  This was a wonderful alternative to expensive, licensed programs like Adobe Photoshop or Photo Explosion.  Through Picnik, you could transform the photo you actually took into the photo you wanted it to be.

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Google+ has some real challenges to overcome as it becomes the new kid on the block of social networking sites.  Even so, Google has shown resiliency in its corporate history, so there is every reason to believe that Google+ could become the next Facebook at the top of the social network food chain.  Here is why Google+ may well succeed:

1. The social network market is dynamic.  Google+ enters the social network race exceptionally late.  Even so, the rise of Facebook and Twitter over Myspace illustrates that users have remarkably little brand loyalty to their social network.  Users have Facebook for friends and family contact, Picasa for online photo storage, and LinkedIn for professional networking.  Google+ combines all of those aspects, especially the data storage options for photo albums, all on one platform.  With over 40% of social network users belonging to 3-5 social networks, it is clear that social network enthusiasts enjoy the process of exploring new networks.

2. The Google+ interface.  The Google+ social network is based on the idea that people have several different groups or cliques to which they belong.  You make your own groups and associate your friends and acquaintances with whatever group you want.  You can watch as people move you between different groups.  The advantage is that you have the ability to compartmentalize the different people in your life and that is a clever way to run a single profile over many different interests.  The ever-changing nature of the Google+ relationship model encourages you to check in frequently.

3. The advertising.  Google+ advertising constantly during prime time this holiday season hits all of its key demographics fast, making it seem like it is an already established phenomenon.

4. A solid revenue model.  Google+ arrives on the social networking scene with its fundamental advertising revenue model in place.  Because Google’s AdSense is already in place and integrated with the Google+ platform, Google does not need to devote nearly as many resources to courting advertisers.

Google wants a piece of the social networking business, but they are coming very late with Google+.  Even so, it seems the platform has everything needed for Google to have another success in its portfolio.  Because social network users are fickle enough to constantly change their relationships, Google+ seems to have an interface that speaks directly to its target demographic.  Just as Google+ allows users to move friends among different groups the user creates, Google hopes to woo users from the other social networks.  Hopefully, it has a model to keep them there once they land on Google+!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

It seems that no matter whom you talk to recently, everyone has his or her favorite browser. If you express any other opinion, you may find yourself in a debate over which is the best browser, but how can you know which is the best browser if you do not know about the different choices?

The four most popular browsers are Internet Explorer, Firefox, Google Chrome, and Safari. Internet Explorer, commonly shortened to IE, has the most users with a market share of 52%, according to NetMarketShare. IE is the default browser preloaded onto most computers and many people simply use it out of convenience, however, it is by no means the fastest or sleekest of the choices. IE does not have the internal spell check function that the other three have, and it is the only one that does not support Macs.

Firefox is slower than IE in start-up time, but faster in navigation time and with 22% market share, Firefox is the second-most popular browser available.  One of the downsides of Firefox, however, is that it does not use thumbnail previews to allow users to preview pages by hovering over the tab.

Google Chrome, the newest of the popular browsers, has been rapidly growing in popularity. Chrome’s market share is currently at 19 percent after only three years. The best features of Chrome include its speed, simple design, and the Omnibox, which allows users to search directly in the address bar.

Safari, made by Apple, has the smallest market share of the popular browsers with only 5%. This could be because its main market is Macs. There is a Windows version, but with the other great browsers available, it is possible that PC users have already made their choice. The best things about Safari are its great look and the convenient gallery of most-browsed sites.

The best choices in terms of Internet security are Firefox and Chrome. Firefox has a ‘private mode’ that can be turned on, in order to increase your Internet security, which does not affect how your browser appears. Chrome uses ‘sandboxing,’ which means that each tab runs on its own and therefore better contains any threat to your Internet security. IE has good security, but it is not quite of the innovative quality of Firefox or Chrome. Safari does not have a private mode or anti-phishing capabilities, according to NetMarketShare.

Overall, there is no ‘best browser’ out there. Each one features different benefits, so choose one based on what you want out of your browser. Chrome fades into the background, Firefox is the fastest, IE is the most popular, and Safari has the reliability of Apple. Each one is unique and targeted at different browsing needs, but there is no rule that says you only have to have one. Try them all and keep whatever works for you, or use different browsers for different things – it is all up to you.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

The very popular film The Social Network chronicled the rise of Facebook, but because the movie is concerned with the origins of Facebook, many people associated with the company were not featured in the film.  One notable person who joined the Facebook family well after the events depicted in The Social Network was Otilia Otlacan.

Otilia Otlacan worked for Facebook for one year at Facebook’s Dublin offices.  As an Advertising Operations Associate, Otlacan was intimately involved with effectively branding Facebook for the UK marketplace.  Equally important, Otlacan was responsible for positioning brands like Kellogg’s, Sony, Visa and Chevrolet on Facebook in Europe.  At a time of financial instability worldwide, Otilia Otlacan was developing and executing advertising campaigns on Facebook for some of the world’s biggest companies!  As an Advertising Operations Associate, Otlacan ran advertising campaigns for Facebook that impacted markets in twenty-five counties and fifteen different languages!

How did Otilia Otlacan become such an advertising powerhouse when she only received her Master’s degree in marketing in 2003 (at age twenty-six!)?  Otlacan is a very talented professional, who seemed destined for success when she first received her certification as a Programming Languages Analyst from the Romanian Ministry Of Education.  From there, she focused her attentions on marketing throughout Europe.  For a few years, she worked for local computer and marketing companies in Romania, Athens and Dublin.

Her big break came when Google discovered Otilia Otlacan.  In 2006, Otlacan became an Advertising Account Associate for Google in Dublin.  There, she was responsible for creating the Google AdSense market for the UK.  Primarily responsible for promoting Google AdSense across the countries in Europe that had not been exposed to – or successfully integrated – Google Ads, Otlacan made Google advertisements a powerful tool for many European businesses.  Her success with Google made her very attractive to other businesses in Europe that saw how successful she was with promoting the Google advertising platform in the UK.  Otlacan left Google to help smaller companies like muzu.tv and Jolt Online Gaming improve their revenue streams through more effective advertising.  She was so effective as Jolt’s Online Marketing Manager that Facebook wooed her when they needed an Advertising Operations Associate in Dublin!

Now, Otilia Otlacan is a marketing manager for Innova Systems & Technologies and she runs her own business.  In 2008, Otlacan and Andrea Franco formed RightFit Media, which they run together.  RightFit Media is a consulting firm that helps companies effectively advertise on the Internet.  Otlacan also runs a very popular blog on online advertising, sharing her expertise with the world!

Otilia Otlacan is smart, stylish and has experience sought after by multi-billion dollar companies like Facebook and Google; but now that she is striking out on her own, her experience can help your company, too!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Free speech and free access to information is absolutely vital in a capitalist democracy.  Any government that allows individuals, organizations and businesses to contribute financially to the political process owes its citizens a transparent process for auditing those contributions.  In the United States, there is no easier system for tracking money in politics than OpenSecrets.

OpenSecrets.org is a website run by the nonpartisan Center For Responsive Politics.  On OpenSecrets, you may investigate the fundraising of every political candidate registered with the Federal Election Commission.  Because the Center For Responsive Politics is not affiliated with the FEC or any political party, it provides unbiased tools that track the flow of money in politics.  Understanding how money flows to a candidate may provide voters with a realistic view of how that candidate will actually act when elected.  Because politicians are beholden to their donors, it is very easy to spot a hypocritical candidate.  OpenSecrets makes that very easy to do.  Because the website features a whole section on influence and lobbying, voters have easy tools to investigate the candidates on their ballot, whether the media does or not.  OpenSecrets shows which Political Action Committees donate money to each candidate, giving voters a more precise picture of the political landscape.

OpenSecrets.org features a very easy to use interface and a powerful search engine.  Users may find quarterly representations of a candidate’s financial standing through prominent tabs.  Clicking on the Politicians & Elections tab easily transports you to a guide for any Federally-recognized election for the current election cycle.  Clicking on a candidate or politician’s name, OpenSecrets.org provides you with the current financial status of their campaign!  The interface is so easy to use; you can be at a political rally and check the candidate’s finances on your smartphone!

Arguably the best tool that OpenSecrets.org provides is a powerful donor lookup tool.  OpenSecrets has archived all the FEC’s donor filing documents and provides you with complete, free, access to them!  By clicking on the Donor Lookup tab, you can find out if any private citizen has donated to any political campaign dating back to 1990 when the disclosure laws went into effect.  The Donor Lookup tool on OpenSecrets.org can give you a better idea of who you are voting for, what issues are important to your friends and just who puts their money where their mouth is when it comes to politics!  Moreover, the results come in fast; the typical search on OpenSecrets takes less than a second to execute.

OpenSecrets is a powerful political tool, especially in a time when the Courts frequently fail to protect access to information that should be public.  OpenSecrets is an online storage depot of information that belongs to the public and we are lucky to have such a sophisticated system watching the flow of money in politics.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Performing a Google search on people has become a normal, even necessary, way of doing an amateurish background check. Employers use Google to verify information about job candidates or check if anything noteworthy comes up like encouraging (or discouraging) reviews, pictures of excessive and unflattering partying, or significant past achievements. Likewise, friends and potential dates are frequently turning to the simple Google search for information about others. Of course, no discussion of Google searches would be complete without mentioning the searches that we perform on ourselves!

Curious about the strength of their own Internet security and the public availability of their information, many people Google their names to see what they get. In fact, this is an easy and powerful practice that many people frequently ignore. For those who have not done this before, now is the time.

Even if you are too scared to find out what’s out there about you, Google your name as soon as possible because whatever you can see, other people like friends, employers, and worst of all, creepy stalkers, can see too. By performing a Google search on your name, you can empower yourself by working to clean up messy and undesirable links that find their way online.

Perhaps a Google search of your name brings up old or unflattering pictures, or perhaps your results contain a link to a blog you wrote in high school that you now regret. Regardless, there are several ways to approach deleting links to blogs, articles, pages, pictures, or videos that you don’t want to be available to the public.

The easiest way, naturally, is to try to delete the content yourself if you still have access to it. If it’s a blog comment that you don’t like, see if you can retrieve the user name and password for that particular blog and manually erase it. When this isn’t an option, try contacting the webmaster and polity ask that he or she take down the negative content.

When it comes to extensive online activity that you just can’t even begin to tackle and delete manually, consider using an app like “Exfoliate” which works on iPhones and Smartphones to delete old Facebook content like comments, likes, and posts.

Sadly, it is often the case that despite having a lot of tech support skills and being highly computer savvy, some links are too stubborn and will continue to linger in cyberspace, even when you might not want them there. The best solution to such problems is monitoring what you allow to get online in the first place. Being information paranoid isn’t necessarily a bad thing. So go ahead and freak-out about sharing anything online. After all, it’s better to be safe than sorry.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com