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Frank Yu Helps Motivate People as the CEO of Kwestr

Helping people accomplish their goals is a difficult task.  Psychological barriers and stress often demotivate people from changing their lifestyles or going after things that they really want.  Frank Yu is a cool person in technology who wants to gamify people’s goals and motivate people to accomplish more.  Yu runs a startup and website called Kwestr.  On Kwestr, users add different Kwests to their profile from a list of available options.  Kwests lead to an ultimate goal, such as losing fifty pounds, running a marathon, or writing a book.  However, Kwestr has each Kwest split up into several smaller tasks and accomplishments.  This helps overcome users’ psychological barriers by taking a seemingly insurmountable goals and making them appear less intimidating.  Kwestr also rewards users with notifications and congratulations each time they complete a step of their Kwest.  These small reminders and pats on the back encourage users to push further on each Kwest.  When someone completes a Kwest completely and accomplishes a goal, they receive a badge to show off on their Kwestr profile.  These badges can act as social motivators for people as they can put their accomplishments in a public space online.  Users who encounter problems creating a Kwestr account or creating Kwests for themselves will need computer support services to help them.  Read more »


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Patented - Patent Numbers: 6,898,435, 8,832,424 and 9,477,488
Additional Patents Pending