Adapting To The Next Big Thing, Mitch Lowe Built Redbox Into A Small Empire!
Sometimes, a good idea is as simple as making a product easier to buy or rent. What is the value of an idea that simplifies the buying experience? In the case of Redbox, making DVDs and video games easier to rent made the company billions of dollars. Much of the success of Redbox is the result of the hard work of Mitch Lowe.
Redbox was a novelty pilot program outside McDonald’s restaurants when Mitch Lowe joined the company in 2003. Lowe was one of the co-founders of Netflix and he saw in Redbox a real threat to the company for whom he was working. Adopting the philosophy of “if you can’t beat them, join them,” Mitch Lowe decided he wanted to see the Redbox model succeed. He left Netflix and joined Redbox as a consultant. Lowe quickly rose to Vice President of Purchasing and Operations of Redbox before the Board promoted him to Chief Operating Officer. In 2009, Mitch Lowe was promoted again, this time to President of the company!
