Beerdog Founder Kevin Bradshaw Helps the Craft Beer Industry with Mobile Tech
Craft breweries depend heavily on word of mouth for most of their business. Unlike major corporate beer brands, people can only find specific craft beers in a limited numbers of bars, restaurants and retail stores. Small breweries also do not have the proper resources to put large amounts of money into national advertising campaigns. Enthusiasts telling others about specific brews and smaller companies is what keeps many of the regional craft beer companies alive. Cool person in technology Kevin Bradshaw wants to help craft breweries extend their marketing reach and make it easier for craft beer fans to find particular beers they enjoy or discover new ones to try. Bradshaw’s company Beerdog produces an iPhone application that that has customers take pictures of the beer they are buying. Bradshaw’s app the automatically recognizes the beer’s brand and tags the brand with its location using the smartphone’s GPS. Users can search for particular brands in their area and see where others have found craft beers they enjoy in nearby bars, restaurants, and stores. Craft beer fans simply load up the app to see what locations have the brews they want instead of having to ask around awkwardly. Users who want to download the app should find iPhone IT support if they have trouble. Read more »
