iSnap CEO Bob Whitson Wants to Turn Customers into Marketing Opportunities
Using existing customers to create more business has always been a key aspect of marketing. However, the introduction of social media to the equation has created even more potential for more business with each customer. Previously, customers would refer others to a business purely through word-of-mouth, which has a somewhat limited reach. With social networks allowing people to broadcast their actions and thoughts to large audiences, each existing customer can now promote a business to hundreds or even thousands of people instantly. The difficulty in this process from the business side of the aisle is finding ways to encourage customers to promote their products and services online. Cool person in technology Bob Whitson has founded a company called iSnap to give brick-and-mortar stores a new way to encourage customers to spread the word on social media. Read more »
