Computer Support Blog

Fraudulent transactions can cost businesses thousands of dollars a year.  Even with careful prevention methods in place, many companies lose sizeable amounts of money to fraud and chargebacks. However, cool product Signifyd uses all the data a customer leaves online, including social network profiles, past transactions, search history, and geo-tagged location, to get a more accurate account of what charges are potentially fraudulent and which are legitimate.  Consumers leave massive amounts of useful data in their wake as they grow their Internet presence online.  The team behind Signifyd seems to believe that people should use this data for something beyond targeted advertising.  By making positive use of customers’ online presence, Signifyd aims to stop phony charges from getting through, which can save both consumers and businesses significant amounts of cash.    If you’re worried about your own online presence, you should contact an online computer support firm who can help you with your concerns.  Read more »

Most online marketing tools offer businesses an analytics feature to measure the successes and failures of their online strategy.  Many businesses have found that these analytical tools help them visualize their business model and customer base in new ways.  Analytics can also help them gain new insights into their model that they didn’t originally consider.  What if you could apply the same analytics to an enterprise’s offline marketing and get similar insights?  That’s exactly what cool person in technology Cory Capasso is trying to do with his company Nomi.  Nomi claims to offer businesses a vertically integrated solution that provides analytics about their offline marketing in the same way a business receives analytics from online marketing services.  Offline marketing includes sales, promotions, events, in-store signs, end caps, displays and any other form of advertising that doesn’t involve an Internet connection.  Capasso’s company leverages an enterprise’s POS, CRM, and BI systems to gather the appropriate data.  It then uses that data to try to provide you with insightful analytics.  If you’re interested in utilizing an analytics service like Nomi, but you need technical help implementing one, make sure you contact a business IT service before going forward.  Read more »

When you have a service that you believe people in multiple markets throughout the world will appreciate and buy into, the clear and obvious goal is to make your business global.  However, doing so requires a massive amount of work, but cool technology product Startling wants to make one part of that process easier.  Startling offers companies translation management software that allows them to translate their content in both websites and mobile apps, allowing them to open their service to a global user base.  Smartling’s software helps companies manage all translation and localization projects and supposedly makes it easier to keep your content updated properly across different local markets in multiple languages.  Smartling uses a cloud system to ensure that uploaded website content and updates about various translation projects is always accessible via the web.  Smartling’s translation turnaround times vary based on the scale of a project, but companies can also pay premiums if they need a project finished in a certain amount of time.  Smartling’s goal is for companies not to have to worry about customers in foreign markets calling phone tech support because of poorly translated instructions on a website. Read more »

Have you ever been to a restaurant or retail store and realized the same five or six songs were playing on repeat over the PA?  Cool person in technology Garrett Dodge wants to stop that from happening at restaurants and retail stores.  Many commercial and retail businesses play music while they’re open so their customers can enjoy it, but the vast majority of the time it ends up being a passive exercise.  Businesses simply put on a Pandora station or iTunes playlist and customers eventually tune out.  Dodge created Rockbot to find a better way to use music in commercial business.  Rockbot licenses a database of songs for businesses to use in their stores, but adds a twist to the streaming service model: it also has a mobile app that allows customers to rate and request music played at your business.  This means your customers can help influence your venue’s music selection, incentivizing them to stay longer and engage with your system.  Customers who have issues using the app can get mobile tech support to assist them.  Dodge believes this will help businesses get more productive use out of the music they play. Read more »