Computer Support Blog

Sometimes the neatest things take a while to appreciate.  What is cheap advertising propaganda one year might become a sought-after collectible decades later.  Like most businesses, Apple Computers has had its commercial surges.  During the lean years, of course, the “Apple culture” becomes less trendy and merchandising around the brand seems tackier.  But with the success of Apple Computers from the iPods, iPads and iPhones, Apple swag from years gone by is once again hip.  One of the coolest pieces of Apple-related merchandise is the Victorinox Swiss Army Knife with Apple logo!

Victorinox is the official company that makes Swiss Army Knives.  Actually, they are the only one who makes legitimate Swiss Army Knives; all other companies make “pen knives.”  As anyone who has ever had a Swiss Army Knife (or any other pen knife) can attest, there are thousands of situations when it is a handy tool to have.  Back in the early 1980s, Victorinox partnered with Apple Computers to release an Apple Computers Swiss Army Knife!  You may find the Apple Swiss Army Knife fairly easily online in the traditional red or a bright blue color.  The fundamental difference between Victorinox’s Apple knife and the traditional Swiss Army Knife is that the Swiss cross on the standard Swiss Army Knife has been replaced by the Apple Computers apple logo on the limited edition knife.

The Apple Swiss Army Knife comes with standard tools, no matter what the knife’s handle color.  Each Apple Swiss Army Knife comes with scissors, a nail file, a small blade and tweezers.  If you are buying your Apple knife on the secondary market, be sure to check the spring on the scissors.  The thin metal spring on the scissors of Swiss Army Knives from the ‘80s wore out comparatively quickly and if the spring is worn or missing from the knife you are buying, the price should reflect that.  Victorinox produced a classy metal gift box for the Apple knife, so you may safely transport or display your vintage Apple knife.

A lot has changed since the early ‘80s, but Apple is even cooler now than it was then.  As a result, tracking down one of the vintage Victorinox Apple Swiss Army Knives can make for a very cool gift for Apple enthusiasts now.  Just do not try to get on a plane with this handy tool!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Virtually anyone can manipulate statistics in so many different ways that it is sometimes funny what passes for news using statistics.  As the annual Consumer Electronics Show launched in Las Vegas this year, the NPD Group (formerly National Purchase Diary Group) came out with what appeared to be ominous financial statistics for the technology sector.  This was treated as potentially devastating news among many members of the technology press, most of whom were off covering the Consumer Electronics Show.

Is it possible the technology reporters and bloggers did not actually read the NPD report?  Is it possible that the mainstream media that picked up the story did not understand it?  Either way, the tech sector ought not to be reeling from the NPD Group’s assertion that holiday consumer electronics spending dropped six percent during the holiday shopping season in 2011.

This would actually be news . . . if it were true.

The NPD Group’s methodology in determining that consumer electronics sales dropped is a flawed one.  In fact, they use methodology so flawed as to make the results meaningless.  The NPD report states that total consumer technology sales “excluding cell phones, tablets, e-readers, and video games” dropped.  What?!  Why is anyone taking the report seriously when it excludes some of the biggest consumer spending items of the holiday season?!  Every major poll in every single respectable publication put the Amazon Kindle Fire at the top of both “most wanted” and “most purchased” gift lists.  The Apple iPad was also a highly sought-after and delivered gift.

Saying that consumer electronic spending is down without including tablets, e-readers and video games, is like saying that cars are being pulled over less by police . . . when red and black cars are excluded.  Given that red and black cars comprise the greatest number of cars on the road in the United States, any statistic correlating cars and car color is worthless without including them.  So, too, is a statistic about holiday spending on consumer electronics that omits the most popular consumer electronics of the holiday season!

Why did the NPD release such a worthless statistic?  To be fair, the data is virtually impossible to come by.  Amazon is notoriously tight-lipped about how many of its e-readers have sold, and, with the Kindle Fire, they have been characteristically opaque.  Apple is also less eager to release its sales figures on tablet computers, though it is widely predicted that when you consider tablets a personal computers, Apple is now the largest PC manufacturer on Earth.

Regardless of what the NPD wants consumers to think, ten days in the 2011 holiday shopping season saw billion dollar sales, which is more than any other holiday season ever before.  To think that consumer electronics like tablets, e-readers and video games did not contribute tremendously to that is naïve.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Apple products continue to offer their users increasingly sophisticated technologies, as well as the ability to belong to a cool and hip family. The first blog in this series discussed the role that identity formation plays in contributing to Apple’s popularity. The second explored the effects of belonging to the Apple “family.” Finally, the most recent one presented a discussion of what might be the biggest advantage that Apple products have over the competition— limited offerings. Both aspects, though, are related to either social dynamics or tech support issues. There is a third dimension at play when it comes to Apple’s success, a dimension that plays a vital role in the success of any product—marketing.

When it comes to strong and swift PR, Apple has definitely mastered the trade. The company is honest but reserved with its users. For example, when battery problems emerged after the release of the latest iPhone, the company admitted the flaw and announced plans to release a fix ASAP. Indeed, Apple’s PR practices are sometimes a little too much on the safe side, but not many people seem to mind this. Again, the fact the Apple users love the company the same way parents love their children even when they misbehave is probably part of the reason. However, beyond the PR aspect of Apple’s marketing, what makes Apple marketing so effective is the apparent lack of such marketing!

If you’ve ever been in an Apple store, then you’ve probably noticed the bright lights, the sleek counter and wall designs, and—most of all—the seemingly endless amount of Apple employees in brightly colored shirts branded with big white Apples. It often appears as though there are more workers in an Apple store than there are people. Still, no matter how many Apple workers pack the store, customers never really feel pressured to buy. Apple salespeople don’t harass everyone who walks in with attempts to upsell. The general ambiance in Apple stores is one of helpfulness and technological excitement, not mercantilism.

In fact, when you think about it, Apple has truly reinvented the philosophy of in-store sales. Apple salespeople don’t act like other salespeople—they dress in a hip and casual way; they talk and sound like technology nerds who love all things Apple; and most of all, they sincerely believe in the cause—the Apple cause that is. Apple stores are simply dripping with a sense of egalitarianism that doesn’t exist elsewhere. Apple employees treat buyers like friends, family members, and potential Apple in-laws.

By presenting its stores, its employees, and its products as those of the casual everyday man and woman, those of the general populous, Apple doesn’t need to convince consumers to adopt a new technological lifestyle or learn a new technological language; instead, Apple’s efforts are geared to show people that joining the Apple family is easy and simple for just about anyone.

Having discussed brand marketing, we’ll turn to a close industry relative in our fifth and final blog on the series—advertising.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

The popularity of Apple products has been skyrocketing in the past few years. New and returning Apple users stand in line for long hours, even days, in anticipation of the debut of the latest product. In fact, the Apple obsession has arguably developed into a new form. Recently, for example, over two-thousand-five-hundred fans waited in line for the opening of Apple’s latest retail outlet in Grand Central.

Though the last two blogs in this series discussed the social—perhaps even psychological—components of loyalty to the Apple brand, to claim that Apple users are attracted to the brand merely in order to form unique social identities or to gain membership into Apple’s welcoming technological family is an unfair statement that ignores the fact that Apple products are powerful, sturdy, innovative, and simply put, very cool. Even people who don’t like to admit it know that Apple products have a much stronger security infrastructure, making using them for web related activities much less threatening. People who use Apple iPhones, iPads, or MacBooks face far fewer Internet security problems. Apple technology also comes with slight but significant technical advantages like longer battery lives and rarer needs for virus removal efforts.

Still, beyond all this, the biggest advantage that Apple has over its competition is the fact that it has so few products. Yes, at first, it seems counterintuitive to attribute success to limitation in choice. In this age of intense materialism and capitalism, we have all come believe that variety means freedom, that multiplicity in smartphone models, for example, ensures something for everyone; and, most of all, that competition is good for the market. But when examined in depth, this too is a counterintuitive approach—why should we want a million different models and brands with scattered features? How is it a good thing to have one smartphone offer half of the features we want and need, but not the rest? Ideally, what we need is a smartphone (or tablet or computer, etc) that combines all our technological wants and desires. Oh wait…

Therefore, culture and identity aside, we’ve arrived at the other major component of Apple’s success—its ability to offer immensely sophisticated technology in such a simple consumer-ready package. The moment a user decides to buy Apple, he or she is practically done—there’s no need to spend endless hours researching choices. If you’ve been in a mobile phone story recently, you have probably seen the confusing and bombarding choice of smartphones! When it comes to iPhones, on the other hand, there are very few choices that you need to make—storage capacity and model generation. Occasionally you might have to choose between black and white, but that’s about it.

What makes falling in love with Apple products so easy is their simplicity. In a perfect example of “less is more,” Apple gives users everything they need in one product and takes the difficulty of deciding out of the equation.

As we approach the end of the series, we will shift back to discussing the non-technological component of Apple’s success: brand marketing. So read the entry on the 10th for the next blog in the series.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Ipads and tablet computers in general have unquestionably changed the computer industry with their unprecedented levels of technological computer support, entertainment capabilities, and ease of connectivity. People using the iPad for both business and pleasure praise it as a revolutionary device from which there’s no going back. Yet despite the advanced capabilities of iPads, critics have deemed it a still problematic candidate to replace laptops for one major reason— typing limitations.

Indeed, if you’ve ever used an iPad, you probably know that the cool, Star-Trek-like screen keyboard gets old quickly. It is neither ergonomic nor intuitive to use—your fingers bounce off the screen uncomfortably and unless you have superior post-human muscle memory, you simply cannot get used to typing on a flat surface without looking. Barring the typing issue, many people say that their iPads could easily replace their laptops. Well thanks to a new iPad gadget, you can now turn any iPad screen into a real keyboard complete with physical keys that you click—just like a laptop’s keys.

TouchFire is an ultra-thin, flexible, silicone cover with protruding buttons. It aligns perfectly with the iPad’s keyboard, so you can rest your fingers on it and use it in the same way you would a regular keyboard. It’s soft and noiseless, but most importantly, its design allows it to fit perfectly under the Apple Smart Cover, as well as the standard iPad 1 case. The manufacturers say it works with any case that leaves a little bit of room.

The TouchFire takes advantage of the iPad’s built in magnets to clip on. So even if you just gently toss the silicone gadget over an iPad, it’ll align itself with very little work on your behalf. The TouchFire weighs less than an ounce and attaches to the inside of the iPad cover—it even folds with it. When you don’t want to use it, simply push it downwards and it clicks into an elegant storage position.

One of the best practical qualities of the TouchFire is that it’s super easy to clean—simply wash with water and pat dry with towel. As it is made of high-performance silicone rubber, it’s also well suited for lots of movement.

Though the advent of such a device may not seem like that significant of an event in the technology world, the reality is that this thin silicone layer will almost certainly take tablet computing to the next level. Many people who need computers primarily for typing will now turn to iPads as legitimate and sustainable alternatives thanks to the TouchFire.

That said, the TouchFire is problematic in its own way. The upward wrist angle required to type on the flat surface can cause RSI, and the fact that it physically takes up half the screen isn’t too great. Still, it should come as no surprise to anyone if Apple tries to buy the copyright for the device in order to make it a regular staple of the company’s future tablet market.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit http://https://www.rescuecom.comor call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

The first blog in this series on Apple’s success at creating an increasingly strong global following—an obsession—discussed how Apple consumers are able to establish a unique social identity by identifying themselves with Apple products. IPads, iPhones, iPods, MacBooks are all means to stand out in a positive way, to belong to a family. So aside from wanting to establish an individual identity, Apple users are able to establish a familial, group identity. The products aren’t merely a way for their owners to create custom app collections; they’re the small connection that suddenly links you to a huge, wealthy, and powerful family—the Apples.

Indeed, once a member of this family, company events become family reunions; corporate announcements become a source of pride; and family reputation becomes a matter of personal responsibility. Likewise, celebrating the arrival of a new iPhone for the members of the Apple family is like celebrating the birth of a new sibling or relative. The days that lead up to an Apple product debut are just as—if not more—exciting than the countdown to Christmas or summer vacation or election day.

Of course, the people at Apple are no fools; they know that their customers/relatives have a special relationship with the company and its products, and make good use of that knowledge. Perhaps this kind of relationship between the company and consumers is why Apple users as so patient in awaiting remedial tech support, as was the case with Siri and battery problems with the iPhone 4S and the antenna problems with its predecessor.

The strength of the bonds in this particular family is such that Apple users are aggressively loyal to the brand name. Again, though this may be due to other factors like the products’ reliability and limited need for computer repairs, or as previously discussed, identity formation, it is also largely due to the sense of belonging. Which is why you’ll often notice (or know from experience) that owning one Apple device usually leads to owning several others. One obstacle to this trend might be the expensive nature of such a commitment, but even with that, Apple loyalists are constantly on a quest to rid themselves of their un-Apple-like devices and make the full transformation. Naturally, the folks at Apple know this and are more than happy with it.

Ultimately, belonging to a family, albeit a technological one, isn’t a bad thing. It certainly works well for Apple’s wallet.

The series’ next blog will depart from discussing the socio-psycho dimension of Apple’s success and turn temporarily to discussing Apple’s technology.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Late last year, New York City’s beautiful Grand Central saw the opening of Apple’s latest retail store. By noon on opening day, the store had already gotten more than four thousand visitors, according to The Wall Street Journal. Even before then, over two thousand people waited in line in anticipation of the opening. The phenomenon of long lines outside Apple stores is nothing new; however, it is surprising to see a few thousand people await the opening of a mere store, as opposed to the debut of a new product. After all, beautiful as the architecture of this particular store may be, it still lacks any new Apple products—no sneak peeks, no iPhone 5, no iPad 3, no major announcements about tech support upgrades, nothing of the sorts whatsoever.

Still, even when it comes to the debut of a new product, there seems to be something irrational and odd about the notion of waiting in line for a few days to purchase a product that you can pick up a day later by casually strolling into a pleasant, crowd-free store. So why do people do it? What’s behind the Cult of the Apple?

There is no doubt that the fact that Apple products seemingly require less computer repair work and are less susceptible to Internet security threats has been an influential factor in building the company’s strong following. However—and as controversial as this claim may be—the reason behind the powerful and expansive rise of Apple consumerism has little to do with the products’ durability and impressive capabilities. What makes Apple products so attractive to consumers is their cultural status, their role in forming social identity.

The sociological phenomenon that explains this trend is by no means new or exclusive to Apple products. People and nations throughout history have tried to define other social groups as the “other” in order to discover an identity of their own as the “norm.” In this mercantile setting, Apple users identify those who are not Apple users as the “others,” those who are less hip, less cool, less tech savvy, less rebellious. In doing so, the people who stand in line awaiting the unveiling of the new iPhone, for example, can feel a sense of belonging to an elite social group.

If you’re wondering how the Cult of Apple is any different from Pottermania, for example, then consider the different ways in which people interact with the Harry Potter books and Apple products. Apple merchandise are dynamic products that allow users to form a unique identity by using them, whereas music and books are somewhat static products. People who waited in line for days to get the latest Harry Potter, did so to read, to experience the novel’s content (though of course there was still some element of identity-formation there). When people stand in line to get a new iPhone, whether they know it or not, they are not attracted by the content, but by the ability to express their identities by using the device, over and over, with every app, with every public appearance.

In the end, it’s not just about the technology; and it’s not merely about social identity— Apple’s success is the result of a complex array of reasons. The next blog (on January 6th) in this series will explore the second component of Apple’s success.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

If you are alive and living in a First World or Second World nation, you probably know what an iPod is.  In our world today, the iPod is a universally-recognized device.  While Apple Computers would prefer its trademarks not be infringed upon, “iPod” is used far more frequently to refer to any portable digital music player.  That sort of meteoric product launch and instantaneous word association does not just happen.  The smashing success of the iPod and the products that have followed it from Apple Computers came from effective marketing.  In fact, you would find it difficult to find a person in the United States today who cannot recall a single Apple advertisement.  That level of cultural penetration from advertising is largely the work of Philip Schiller.

Philip Schiller is the Senior Vice President of Worldwide Marketing for Apple.  When Steve Jobs returned to Apple in 1997, Schiller became an integral part of Apple’s executive leadership team.  He ascended to the post of Senior Vice President of Worldwide Marketing after a strong marketing career with software companies Macromedia and FirePower Systems.

As Senior Vice President of Worldwide Marketing, Schiller was responsible for rebranding Apple and his success speaks for itself.  In his tenure, Apple Computers went from being a floundering computer company to the dominant computer manufacturer on the planet.  While Steve Jobs and Tim Cook deserve a lot of credit for pushing the company’s direction into the emerging markets of portable digital music players and handheld computing devices, all of their efforts would have been for naught had it not been for the effective marketing Schiller and his team provided.  As the leader of the marketing department at Apple Computers, Philip Schiller made the first iPods seem indispensible and easy-to-use.  Even more important, through his targeted advertising strategy for the iPod, Schiller made the iPod cool.

As Apple has risen to dominate the portable digital music player market, Schiller’s marketing teams have made the career of many musical artists through their association with Apple’s advertising.  Schiller is an executive who is not content to rest on a single success.  As such, Schiller effectively led the Apple marketing arm through an entire rebranding.  Well in advance of the product releases for the iPod Touch, iPhone and iPad, Schiller and his marketing department created such hype that each of those product releases became an event.

It is one thing to have a successful product launch, it is entirely another to market so effectively as to create a culture surrounding a company’s entire product line.  That sort of result requires a leader and Philip Schiller is just that type of leader for Apple!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

It is hard to argue that any computer or electronics company has tried to tie itself to cutting edge popular music more than Apple.  Apple Computers reinvented itself on the strength of their portable music device, the iPod, and has been at the forefront of the legal digital download market with iTunes.  While Apple has leased many classic tunes for its advertising, appearing in an Apple commercial can truly jumpstart the career of an emerging musical artist.

When the first Apple iPod commercials began playing in 2001, each of the four different commercials used a different song.  While Smash Mouth’s “All-Star” remained an overplayed hit when the commercial was released and Seal’s “Crazy” showed no change in sales by being featured, newer acts fared better.  Sister Hazel, who had been written off as a one-hit wonder, managed to turn their floundering album Fortress into a gold record by letting Apple use the single “Beautiful Thing” in their first commercial!  Even the Dave Brubeck Quartet successfully promoted using those first iPod commercials.  Inclusion of the classic jazz song “Take Five” bolstered the sale of three Dave Brubeck Quartet albums in 2001!

They cannot all be winners, of course.  The Apple iPod 5G commercials featured a U2 song, “Original Of The Species” that failed to break into the Top 40.  U2 had little to complain about in its relationship with Apple, though; in 2004 the band teased its album How To Dismantle An Atomic Bomb on iPod commercials using the single “Vertigo.”  The commercials using “Vertigo” used dancing silhouettes that pushed the album’s sales up to nine million units sold, in a year rap and hip-hop music dominated the music industry.

Arguably, no one has benefitted more from an association with Apple advertising (outside Apple itself!) than the artist Feist.  Feist released her album The Reminder in April, 2007 to little fanfare and very little radio support.  Feist’s song “1 2 3 4” from The Remainder was featured in the 2007 iPod Nano 3G commercials promoting the different color shells of the Nano.  Following the launch of the commercial, sales of The Remainder skyrocketed to sell over one million copies!  “1 2 3 4” has sold 1.2 million digital downloads, most of them through iTunes!

Apple ties its products to trendy music in a way that has a proven record of revitalizing careers as well as pushing struggling artists to the forefront of the public’s attention.  Perhaps that is why Grouplove is so happy to have their song “Tongue Tied” featured on the new iPod Touch 4G commercials.  The iPod Touch 4G will undoubtedly be one of the bestselling Apple products this Christmas season; it remains to be seen how Grouplove fares!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

With so much in the news about the recent death of former Apple CEO Steve Jobs, it might be hard to believe that the Apple Corporation is still running at all!  Indeed, if the media attention was the sole indicator, the public would believe that Apple was a headless company.  That is not the case, as Tim Cook has been Apple’s CEO since late August of 2011.

Tim Cook was a logical choice to succeed Steve Jobs, for many reasons.  The most obvious reason Tim Cook was handed the reins of Apple was that he had done the job twice before.  While Steve Jobs recovered from surgery in 2004 and 2009, Tim Cook became the temporary CEO and Apple ran just fine.  Since Cook became CEO in August, Cook has led Apple through the release of iCloud, the iPhone 4S and the new generation of MacBook Pro laptop computers!  While Steve Jobs may have founded Apple, the company continues to innovate and produce under Tim Cook.

Stockholders and the Board of Directors are responsible for naming a company’s CEO and they are largely satisfied with Apple’s growth under Tim Cook.  Employee approval of Tim Cook is 99%!  When the overwhelming majority of your work force enjoys working for you, it bodes well for the company. Apple stockholders should be heartened by Cook’s approval rating.

Tim Cook’s rise to CEO was the result of a lot of hard work.  Before becoming Chief Operating Officer of Apple, Cook made Apple more profitable during some of its leanest pre-iPod years.  Before 2007, Cook strategically closed factories and warehouses to reduce inventory and eliminate issues in Apple’s manufacturing processes.  By stripping the company of waste, Cook laid the framework by which Apple could reinvent itself, which it successfully did.  With Apple’s infrastructure streamlined, Cook assumed more responsibilities as the Chief Operating Officer.  In that capacity, Cook ran the operations of Apple in such a way that made the manufacture and distribution of products like the iPhone, iPod Touch and iPad exceptionally profitable.  Under Cook’s leadership, the environmental standards of Apple manufacturing have become more stringent and the company has reduced its carbon footprint.  Steve Jobs may have had the vision to make Apple products like the iPod into a cultural phenomenon, but Tim Cook had the responsibility to execute significant reforms in corporate stewardship.  Cook met those challenges, which made him an easy choice for Chief Executive Officer for the Board.

The world can never replace the mind of Steve Jobs, who founded Apple Computers.  But in Tim Cook, the world sees hope that the legacy of Steve Jobs will endure.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com