Computer Support Blog

Video security is an essential aspect of security for many businesses.  However, video cameras are difficult and costly to deal with most of the time.  Businesses have to attain camera equipment, install the equipment, and pay security guards to keep watch of multiple video monitors imperfectly.  Even worse, most of the time companies end up reviewing security footage only to get information on a crime that already happened. VideoIQ is a cool product that wants to change how companies use video security.  Using what they call “B.R.A.I.N. technology”, VideoIQ can recognize suspicious events in real-time with specialized software in their cameras.  This technology allows VideoIQ to help companies prevent crimes as they happen rather than use video footage to review a theft once someone has already committed it.  If it works as the company advertises, VideoIQ could save businesses significant amounts of money in loss and theft prevention.  Even with video footage to capture thefts-in-action, many crimes go completely unsolved for storefronts.  A video security system that can actually detect suspicious activity and alert security when it happens could prevent many of these crimes from succeeding in the first place.  Any enterprise interested in utilizing VideoIQ should have solid business IT support to help install the cameras and connect them to the security system.  Read more »

The video games industry has been experimenting with new business models over the last several years.  These models have included downloadable content to add to already released games as well as “freemium” models where a game is free but users can purchase items or upgrades within a game. However, these models are not foolproof and many game companies have had trouble optimizing their product to get the most out of their market.  Cool person in technology Dr. Dmitri Williams founded his startup NinjaMetrics to give game companies analytic tools that allow them to get the best return on investment for their social games. Read more »

Rewarding loyal customers for their continued business and even more importantly, turning regular customers into repeat customers are two essential aspects of the restaurant business.  Venga is a cool product that currently offers restaurants and cafes solutions for these problems through technological means.  Venga is a software suite for restaurant management that aims to engage customers, increase loyalty and give restaurants the tools to improve the experience of their patrons in different ways.  Read more »

Customer engagement is critical for website services and mobile applications.  Even if a website draws many unique visitors or app gets thousands of downloads, it doesn’t mean much if users don’t keep coming back for more.  Cool person in technology Robert Zepeda believes he has an answer to this dilemma with his gamification methods.  Zepeda founded Playbasis in 2011 in order to help both startups and established businesses use gamification to improve user engagement with their services.  Zepeda’s company believes that user engagement and behavior is key to providing a company with useful insights into their business practices.  Zepeda’s clients receive access to an online platform that allows them to set “rules” for their service or app.  These often come in the form of special badges or achievements that customers earn from their usage of a website or application.  For example, a business could award a “power user” badge to a site user who signs in to its service over five hundred times.  Playbasis offers a number of pre-created rule-sets for businesses to use, but also lets them create their own set based on how users interact with a product.  Companies that have trouble with getting badges to operate correctly on their apps or websites should contact office computer support for help. Read more »

Most online marketing tools offer businesses an analytics feature to measure the successes and failures of their online strategy.  Many businesses have found that these analytical tools help them visualize their business model and customer base in new ways.  Analytics can also help them gain new insights into their model that they didn’t originally consider.  What if you could apply the same analytics to an enterprise’s offline marketing and get similar insights?  That’s exactly what cool person in technology Cory Capasso is trying to do with his company Nomi.  Nomi claims to offer businesses a vertically integrated solution that provides analytics about their offline marketing in the same way a business receives analytics from online marketing services.  Offline marketing includes sales, promotions, events, in-store signs, end caps, displays and any other form of advertising that doesn’t involve an Internet connection.  Capasso’s company leverages an enterprise’s POS, CRM, and BI systems to gather the appropriate data.  It then uses that data to try to provide you with insightful analytics.  If you’re interested in utilizing an analytics service like Nomi, but you need technical help implementing one, make sure you contact a business IT service before going forward.  Read more »