Computer Support Blog

Following the rise of consumer and privacy activists to defeat the Stop Online Piracy Act earlier this year, the reaction to the defeat both online and in the tech sector has been interesting to watch.  Many of the leaders who organized the fight against SOPA have formed organizations, like the Internet Defense League, to create watchdog positions and communications networks to prevent future SOPA-like legislation from passing.  Many businesses decided to beef up their legal department so they could better understand the potential consequences of such legislation to their specific business.  Amazon.com hired Jamie Gorelick to its Board of Directors. Read more »

For the Holiday Season, 2011, one of the hottest gifts on the market was the Amazon Kindle Fire.  Amazon released the right product, at the right time, to compete against Apple’s iPad and the Barnes & Noble Nook line.  Moving out of the pure e-reader market, Amazon moved closer to a full tablet computer with the Kindle Fire e-reader.  Their gambit (and marketing) paid off: the Amazon Kindle was one of the most-bought, most-desired electronic devices of the fourth Quarter, 2011. Read more »

Late last year, there was a news story that was anything but real news, despite how the technology and business press covered it: Verizon had outages.  Treated as huge news, because Verizon claims to have the “most reliable network,” Verizon was virtually tarred and feathered for having a few bad days last year, wherein the weather contributed to Verizon services going off-line.  What the sensationalists in the media and business sectors neglected to consider was that Verizon’s claim to be the “most reliable network” did not mean that the service would not fail; it is a claim that their network will fail less than its other major competitors!  Verizon, of course, got service back up and running, but there were weeks of analysis – i.e. how did this failure of service happen, who’s to blame for the failure, etc.  Now, it looks like tech sector enthusiasts are likely to endure a series of similar article. Read more »

Those who use Amazon.com’s Amazon Prime service for streaming videos have had a good few months recently.  The Amazon.com library of available videos has only been growing in recent months.  While Steven Kessel, the company’s Senior Vice President of Worldwide Digital Media, deserves a lot of credit for the arrangements that provide users with more and more digital video files, there is an unsung hero of Amazon who deserves equal praise.  No matter what arrangements Kessel makes, no relationship between Amazon.com and production studios or distribution companies is complete until is passes muster with L. Michelle Wilson! Read more »

2011 saw some real changes in the world on online video streaming.  As the Cloud rose to prominence thanks to Apple and it advertising juggernaut, some of the traditional leaders in home media found themselves in drastically new positions.  Netflix, for example, was quick to reinvent itself as a digital streaming company, but in the process of price hikes and trying to distance themselves from their DVD subscribers, the company had a much more erratic year than many in the industry thought they would.  With Netflix faltering, Amazon.com was able to make significant strides in the digital video streaming market.  Amazon.com now has a service called Amazon Prime that allows members to stream unlimited videos and receive free two-day shipping on all orders, for only $79 for a year.  Amazon Prime’s video streaming service is now a very cool way to get your movies and television programs on your computer.

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Amazon.com is the largest online retailer in America and the company has made huge profits from its ability to sell almost any product to customers all over the world. Over the last year, though, Amazon has begun to focus more on eBooks. The company has even gotten to the point of announcing plans to publish exclusively on and for Amazon.

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When browsing products on Amazon and you see a product has a five star rating that means it is a great product, right? Unfortunately, you cannot trust that rating as much as you might have thought. At least one Amazon retailer has been paying people to post rave reviews for its products on the site.

Though this highly misleading practice violates Amazon’s stated policies, VIP Deals paid its customers to give the product good reviews. The company is now suffering the consequences – Amazon took down the product page on which people posted the offending reviews and then removed all other VIP Deals products from the website.

When shopping online, many customers place a high importance on peer reviews because they cannot physically see or handle the item they are purchasing. Good reviews are essential for retailers to sell their product amid the multitude of similar products available online. Therefore, some retailers like VIP Deals are resorting to posting anonymous reviews or selling reviews in order to obtain customers.

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Zappos, an Amazon retailer that sells shoes, announced recently that hackers breached their website and stole confidential client information. The stolen information included email addresses, the last four digits of credit card numbers, phone numbers, encrypted passwords and physical addresses. Using this information, the hackers might be able to determine a client’s other passwords. For many people, their email password is also the password they use for many other websites. This dangerous practice can compromise your Internet security.

Internet security is a vital issue in this age of online-everything. When we have online banking, important private emails, online shopping, and other important private information kept online, it is essential to know that your information is safe.

It is very important to make sure that your online banking passwords, email passwords, and passwords for other websites that contain sensitive information are not passwords you use for less important websites. If remembering passwords is an issue, do not hesitate to make use of the forgotten password feature of most websites or set up a master password. Your Internet security may depend on the difficulty and variety of passwords that you use. As the lesson of Zappos should teach you, low Internet security could mean hackers get your information or even plant malware and viruses on your computer.

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For those who chose to keep the purity of the Kindle idea alive by not upgrading to the much-hyped Kindle Fire, there are some rewards awaiting you!  The e-reader concept was upgraded into a multimedia player, much like a tablet computer, with Amazon’s latest iteration.  But for those who like to read, for whom being trendy, current and/or not upgrading at the first sight of the next new product, companies like SolarFocus are there for you!  SolarFocus has a great product for Kindle users with its SolarKindle Lighted Cover!

The SolarKindle Lighted Cover is a portfolio-style cover for the Amazon Kindle that features a powerful solar panel on the front cover.  The cover helps to recharge both the Kindle and the case using solar power.  As trendy as renewable energy is, there have been very few companies to tap into the market and synergize it with the e-reader and tablet market.  With the SolarKindle Lighted Cover, SolarFocus brings together two very popular concepts to enhance the user experience of the Kindle e-reader!  Read more »

Virtually anyone can manipulate statistics in so many different ways that it is sometimes funny what passes for news using statistics.  As the annual Consumer Electronics Show launched in Las Vegas this year, the NPD Group (formerly National Purchase Diary Group) came out with what appeared to be ominous financial statistics for the technology sector.  This was treated as potentially devastating news among many members of the technology press, most of whom were off covering the Consumer Electronics Show.

Is it possible the technology reporters and bloggers did not actually read the NPD report?  Is it possible that the mainstream media that picked up the story did not understand it?  Either way, the tech sector ought not to be reeling from the NPD Group’s assertion that holiday consumer electronics spending dropped six percent during the holiday shopping season in 2011.

This would actually be news . . . if it were true.

The NPD Group’s methodology in determining that consumer electronics sales dropped is a flawed one.  In fact, they use methodology so flawed as to make the results meaningless.  The NPD report states that total consumer technology sales “excluding cell phones, tablets, e-readers, and video games” dropped.  What?!  Why is anyone taking the report seriously when it excludes some of the biggest consumer spending items of the holiday season?!  Every major poll in every single respectable publication put the Amazon Kindle Fire at the top of both “most wanted” and “most purchased” gift lists.  The Apple iPad was also a highly sought-after and delivered gift.

Saying that consumer electronic spending is down without including tablets, e-readers and video games, is like saying that cars are being pulled over less by police . . . when red and black cars are excluded.  Given that red and black cars comprise the greatest number of cars on the road in the United States, any statistic correlating cars and car color is worthless without including them.  So, too, is a statistic about holiday spending on consumer electronics that omits the most popular consumer electronics of the holiday season!

Why did the NPD release such a worthless statistic?  To be fair, the data is virtually impossible to come by.  Amazon is notoriously tight-lipped about how many of its e-readers have sold, and, with the Kindle Fire, they have been characteristically opaque.  Apple is also less eager to release its sales figures on tablet computers, though it is widely predicted that when you consider tablets a personal computers, Apple is now the largest PC manufacturer on Earth.

Regardless of what the NPD wants consumers to think, ten days in the 2011 holiday shopping season saw billion dollar sales, which is more than any other holiday season ever before.  To think that consumer electronics like tablets, e-readers and video games did not contribute tremendously to that is naïve.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

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315-882-1100

david@rescuecom.com