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Daniel Todd Founded Affinity to Help Stores Gain Customers through Gamification

Gamification is becoming a major trend in the worlds of technology and retail.  Gaining points and rewards for your purchases is now a standard practice for many large chain stores or shopping websites in every retail category.  However, most of the time the goal of earning points simply leads to future discounts on more merchandise from the same store.  While customers might appreciate those discounts, cool person in technology Daniel Todd believes that it would be even better if customers could get rewards from shopping that would not be easily attainable otherwise.  Todd’s company Affinity offers retail companies a system where their customers don’t just receive discounts or merchandise from the same store they are already shopping at, but instead receive exclusive and unique rewards donated by celebrities. Under Todd’s system, people can shop at retail locations affiliated with Affinity and earn points for each purchase at each of those stores.  People can then use those points to get special and unique prizes from their favorite celebrities on the Affinity platform.  Users can access Affinity’s shop through the company’s web platform on their computers or mobile devices.  Any users experiencing difficulty while trying to access Todd’s rewards platform should contact a network services provider for help with their connection. Read more »


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Patented - Patent Numbers: 6,898,435, 8,832,424 and 9,477,488
Additional Patents Pending