Computer Support Blog

Media spending on outdoor advertising reaches into the billions and continues to grow. ADstruc’s developers tout it as the easiest way to plan and buy outdoor advertising, bringing this potentially lucrative business further into the online marketplace. The startup works to make it easier for existing buyers to find and procure outdoor ad inventory and, beyond that, to increase the number of buyers of ad campaigns using outdoor advertising. In essence, ADstruc’s service could make buying billboards easy by offering a tech platform that automates some of the media planning and buying process. Read more »

When it comes to business, advertising may be the most important method utilized to spread knowledge of your company and its products and, in turn, typically generates the majority of your sales. With the progression of technology, it is essentially necessary for advertising to involve multimedia presentation in order to garner the most attention. Traditional advertising does not grab a potential customer’s interest the way that it used to, and it is important to connect with people when attempting to sell a product. Shakr exists to make creating a video ad for your business extremely fast and easy, and just as efficient to edit it to fit your particular needs and post on various social media and video websites. Thanks to Shakr, you can have great video ads for your company prepared and ready to go within just a few minutes. Read more »

While YouTube does act as a platform for promoting stars and brands in other media such as television, movies, sports, music and video games, there are many people now who have gained influence and popularity in pop culture purely from releasing YouTube videos themselves.  Many people have developed informative and entertaining web series that gain thousands of views every week on their YouTube channels.  Some of the most popular YouTube personalities include the host of SciShow Hank Green, host of PBS Idea Channel Mike Rugnetta and popular video game bloggers the Game Theorists.  These channels receive hundreds of thousands of views for their videos and have developed fan bases that rival many other forms of media.  Cool product in technology FameBit wants to connect popular brands with these YouTube personalities in order to work out marketing deals or endorsement campaigns.  On FameBit companies can search through available “YouTubers” and check the size and makeup of their audiences before contacting them to work out a deal.  Any company that wants to use FameBit but is having trouble signing up or viewing listings might have a connection issue requiring help from a network service provider. Read more »

Driving attendance to events is not a simple task.  Even if an event should theoretically have drawing power on paper, getting people to come to it can still be an uphill battle without proper marketing. One of the most powerful ways to spread awareness for events is through word of mouth. This reality is likely due to the fact people are most likely to trust recommendations and ideas from people that they already know.  Cool person in technology Anna Sergeeva wants to help event promoters and marketers improve their attendance numbers by leveraging this reality with her company Planana.  Planana provides marketers with online tools that provide special perks to attendees that share information about an event through social media. As attendees share information about an event online, it increases the reach of an event’s marketing by word of mouth.  With more reach on social media, Sergeeva believes attendance numbers will rise for promoters who use her product.  Read more »

Creating engaging advertising is one of the hardest challengers that most marketing teams face.  Banner ads and invasive video ads often do more to turn off viewers than actually interest them in a product or service.  This situation gives marketing professionals a particularly difficult challenge when it comes to advertising on the web.  The good news for them, however, is that there exists a cool product in the tech industry that can help them create interactive ad experiences that are far more likely to get viewers’ attention.  That cool product goes by the name of Jivox. Read more »

Unwanted emails are something that everybody deals with and that nobody wants.  Spam in people’s inboxes has been a serious problem since practically the inception of the Internet.  Spam and promotional email marketing has even changed with the times to get past spam filters and get into people’s digital mailboxes more often.  Companies use subscriptions now to load people’s mailboxes with advertisements legally.  People often accidentally sign up for these email subscriptions because they are bundled with other purchases and offers.  This unfortunate situation is why cool person in technology Henal Patel created the Unlistr mobile application in order to help people get unwanted promotional email out of their inboxes for good. Read more »

A company’s logo is integral to its identity.  It’s the first point of interaction between a business and its customers in most cases.  It is the symbol of a company and is what comes to mind for most people when that business comes up in real world conversation.  However, for all of its importance, a logo is just a static image.  Even the best-designed logos can only engage so much with their audiences.  Cool product LogoGrab wants to change that fact.  LogoGrab is a tech startup that has developed a technology that links logos to digital content on the web.  When LogoGrab applies its technology to a design, the logo can then work the same way as a QR code might with a smartphone.  People in the physical world can scan the logo and it will take them directly to any web content of the company’s choosing.  LogoGrab adds a layer of interactivity to a company’s logo, making it more than simply a symbol to a business’s customer base.  In a way, LogoGrab makes designs that act as an ambassador to a company’s audience, since the interactive logos connect users to more content from that company.  Any company who wants to use LogoGrab and integrate it with an existing mobile app and mobile site will need sufficient mobile IT support resources. Read more »

Mobile advertising has become an important aspect of marketing in this era, where it seems everyone spends most of their time on their smartphones.  Unfortunately, most mobile advertising is more intrusive then engaging.  Some mobile ads are reminiscent of Internet banner ads, taking up valuable real estate on a phone’s screen while someone uses an app.  These ads distract and annoy people more than anything else, but even worse are the ads that take up your entire screen for thirty second intervals, interrupting the use of an app completely for a period.  What’s even worse about these mobile ads is that when people click on them, they only bring them to the store page of the software they’re advertising.  There is no context or way of knowing how much a user may like the advertised application.  Cool person in technology Tim Cheng has developed technology that he hopes will make mobile advertising more engaging for users.  Cheng’s company Voxel sells cloud-based technology that turns ads into live demos as opposed to static banners.  With Cheng’s program, users can actually demo an app and try it within an advertisement.  This interactivity should encourage users to engage with ads rather than ignore them.  Users who have trouble with streaming on their phone should get smartphone tech support service. Read more »

With so many companies making Bluetooth headsets, it can be very hard for some of the innovative manufacturers of such devices to get noticed by the potential customer base.  Many of the smaller companies have discovered that having a cool device that fills the needs of a specific niche is not enough.  Like many tech sector companies, the makers of Bluetooth-compatible devices are rapidly finding that they need superstar-style public relations teams to promote their product and generate the buzz that makes for a successful product release.  Jawbone has that type Public Relations Manager in Katie Boysen. Read more »

Connecting advertisers and potential customers through all of the digital devices the average person has today is a daunting task.  In fact, very few companies have effectively managed to exploit every possible device and network as a viable revenue stream.  Even sites traditionally known for their success using ad revenue on the Internet, like Facebook, have had some issues with monetizing on a mobile platform.  PubMatic is a company that, in 2006, saw how the Internet was branching into a multiplatform media no longer simply utilized on home computers and developed software that allows advertisers to spread their message effectively across every type of computing device.  Mukul Kumar is the software engineer who makes the PubMatic vision work! Read more »