Working To Make YouTube More Like A Traditional Network, Ivana Kirkbride Is Very Cool!
In the tech sector, businesses evolve or they die. Given the rapid pace of technological development since the Internet became a mainstream communications platform, companies founded on the Internet seem to have even greater volatility; there are very few sites that remain cool and well-trafficked year after year. YouTube.com is one the sites that has worked very hard to maintain its strong presence in the minds of Internet users. Best known as a library of viral videos and videos that never achieved such renown, YouTube is working to reinvent itself by creating original programming in the form of regular web-based series’. Working to make that vision a reality is Ivana Kirkbride.
Ivana Kirkbride manages the strategic partnerships for YouTube Originals at Google. YouTube Originals is the emerging network of content produced uniquely for YouTube. When Google began promoting YouTube through its Chrome Browser and Google+ late in 2011, Kirkbride and YouTube Originals gained a whole new platform to solicit funds to produce the unique content for the Internet video network. The average cost of a YouTube Original series, for a single season, is $3 – $5 million and Kirkbride is at the frontlines working to close the deals that will allow YouTube Originals to compete with Hulu, Amazon Prime, and other Internet-based video networks that are developing original content.
That Ivana Kirkbride would be ideal for negotiating deals with leaders of big business and venture capitalists is unsurprising considering her background. Kirkbride attended the University of Virginia for college, where she studied Commerce. Kirkbride graduated from the McIntire School of Commerce with a Bachelor’s of Science in Commerce with an emphasis on Finance. Almost immediately, Kirkbride was hired by ABS Capital Partners, a venture capital firm. She started at ABS Capital Partners as an Associate and worked there until May of 2003.
Following her four years with ABS Capital Partners, Ivana Kirkbride spent a year as a Senior Associate for the venture capital group Advent International. She decided to shake up her career in 2006 when Kirkbride became the Partner and President of New Media for Generate. In that capacity, Kirkbride helped to beef up the company’s media library as well as find new distribution channels for Generate’s software. More confident and secure in her skills than ever, Ivana Kirkbride left Generate at the end of 2008 and started her own company, the New Media Advisory Group in 2009. For two years, she acted as Founder and CEO of the online media consultancy firm. While Kirkbride had a reasonable amount of success with the New Media Advisory Group, she leapt when YouTube called!
Working hard to make original web-exclusive video programming a reality that studios will want to produce for, Ivana Kirkbride may well change the face of Internet video.
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