Will MySpace Make a Come Back?
At one time, not that long ago, Internet users looking for a social media experience went immediately to MySpace. There, they could update their profile, post messages, and talk to their friends. The site was mainly a hit with teenagers, but featured a great space for independent musicians to get their music featured because of the large media section on the site.
When Facebook appeared on the scene and opened its doors to the public, MySpace was eclipsed by the masses-friendly social website. Facebook allowed users to connect with people they had not spoken to in years and brought a completely new platform for online social interactions. MySpace slowly faded into the background and slipped below Twitter and LinkedIn in number of users.
Last June, a new group of owners bought MySpace for a measly $35 million, only a fraction of the $580 million that the website sold for in 2005. As the leaders of the new site, Justin Timberlake and Tim Vanderhook, MySpace’s new CEO, are directing the company into a new era. Instead of trying to compete with the established social networking websites, MySpace is taking a new direction with its services.
The site has a new intuitive music player and over 42 million songs freely available on that music player. MySpace’s appeal now is not the social networking aspect, but the music. Since the site changed hands and refocused on music, MySpace has been growing. The site added just over 1 million new users within the month of January alone.
MySpace now claims to have the largest collection of free music on the Internet, and that may be completely true. Spotify, another popular free-music website, only has 15 million songs. If MySpace’s claims are true and it has over 42 million songs, the former social networking giant will have a firm anchor within the music arenas of the web.
MySpace is not completely abandoning its social networking abilities. It is however, downplaying and changing the way it integrates social browsing. The new layout of the site and the music player integrate well with Facebook, offer a personalized radio mode, and incorporate a new recommendation engine. Users can still connect with friends, but it is more limited to the music, videos, and games the site is hosting than it was before Timberlake, Vanderhook, and company bought the site. Video may have killed the radio star, but Internet radio is bringing MySpace back from the dead.
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Filed under: david milman, Internet, networks, rescuecom