Computer Support Blog

Apple enthusiasts are, in many ways, an ideal type of customer for a big business.  The culture that surrounds Apple products makes virtually every new product release a resounding success.  There is such enthusiasm for new Apple products that entire websites are devoted to leaking rumors to keep that enthusiasm active and engaged on a daily basis.  Add to that, Apple enthusiasts are very slow to quit on an Apple product or service.  To wit, despite consistently declining customer satisfaction rates with the service, virtually everyone who has an Apple iPad, iPhone, or iPod utilizes iTunes.  To reward Apple customers for years of putting up with a system that has not kept up with its other products, Apple is revamping iTunes.

For those unfamiliar with iTunes, iTunes is a web-based system that allows users of Apple products, like the iPod Touch, iPhone, and iPad to upload, swap, download, and buy digital media for their iOS-driven device.  iTunes is partly storage – if your music library is bigger than the capacity of your iPod, you can use iTunes as your full library and only import the songs you currently want to listen to onto your iPod – and partly a store.  The main gripe users have with it is that the interface has not significantly changed in years and, as a result, iTunes is not as user friendly as the upgrades to Apple’s iOS.  In many ways, using iTunes to synch music, movies, books, and apps on your iOS device is asking the old system to do too much.

All that will change with a major overhaul, now scheduled for the end of 2012.  The move on Apple’s part is a smart one; shortly after the release of the iPhone 5 (well-rumored to be in October of this year), Apple will revamp the online interface for the new device.  Already, Apple has begun work to reconfigure iTunes.  Podcasts, for example, are being given their own app outside both iTunes and the iTunes store, which should make subscribing to your favorite podcasts easier.

The overhaul will tie iTunes in with their iCloud storage platform, which may take some of the strain off synching so many different types of files and programs.  The search engine that iTunes utilizes to find music and video files, as well as apps, will also be upgraded.  Further details have yet to be released, but given how complex iTunes has become, many are speculating that the overhaul will return iTunes to a simpler interface.

That is welcome news for millions of users who have loyally stuck with Apple and its audacious technology, while suffering through and increasingly clunky iTunes interface.

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