Using The Internet To Radically Overhaul The Social Selling Experience, Jessica Herrin Has Vision!
Style and fashion can be a tough sell using the Internet. The Internet is great for presenting images of cutting-edge styles and connecting users to sales points, but many style shoppers have discovered that products hardly seem as glamorous as the digitally touched-up images they saw online make them look. Fashion shoppers frequently find that colors are not as precisely rendered on their computer monitors, resulting in negative shopping experiences that can leave them out of the current trend. But one woman has found a very effective way to synergize online shopping, social networks and the in-person shopping experience. That business visionary is Jessica Herrin!
Jessica Herrin is the Founder and Chief Executive Officer of Stella & Dot, a prominent, popular, fashion jewelry company that has effectively redefined the social selling experience. With her vision, Jessica Herrin transformed her second start-up, Luxe Jewels, into her third incredibly successful business endeavor. With Stella & Dot, Herrin not only has created a strong network through which she (and thousands of affiliates known as “stylists”) sells jewelry, but she has effectively integrated an online component to the company that keeps it vigorously growing.
A 1994 graduate of Stanford University’s Graduate School of Business, Jessica Herrin is no stranger to the tech sector or having meteoric success with her start-ups. At age twenty-four, Herrin co-founded WeddingChannel.com. With WeddingChannel.com, Herrin created a powerful website that effectively blended the style and shopping experiences that the wedding fashion industry had never before exploited. The result was an incredible success, landing Herrin on The Oprah Winfrey show and getting her added to numerous lists of up-and-coming entrepreneurs. After leading WeddingChannel.com through its early successful years, Herrin divested herself of her company stock and responsibilities so she could focus on her next endeavors.
That endeavor was Luxe Jewels which evolved into a business with a million dollars in sales in 2006. In 2007, she rebranded and added the online component to her jewelry business and sales doubled as Stella & Dot! From there, Herrin began revitalizing social selling both in person and on the Internet. Stella & Dot utilizes high-class jewelry parties (much like Tupperware parties used to) to network and create a positive, low-overhead sales experience that puts customers at ease. In addition, the online component of Stella & Dot became a forum where Herrin could effectively teach, update, and train her stylists and where customers could shop between parties. Stella & Dot products have rapidly become associated with celebrities, famous fashion magazines, and a lucrative business opportunity.
In less than a decade, Jessica Herrin took her homemade jewelry making hobby and turned it into a business worth over a hundred million dollars!
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