Tim Cook: Filling Steve Jobs’s Shoes!
With so much in the news about the recent death of former Apple CEO Steve Jobs, it might be hard to believe that the Apple Corporation is still running at all! Indeed, if the media attention was the sole indicator, the public would believe that Apple was a headless company. That is not the case, as Tim Cook has been Apple’s CEO since late August of 2011.
Tim Cook was a logical choice to succeed Steve Jobs, for many reasons. The most obvious reason Tim Cook was handed the reins of Apple was that he had done the job twice before. While Steve Jobs recovered from surgery in 2004 and 2009, Tim Cook became the temporary CEO and Apple ran just fine. Since Cook became CEO in August, Cook has led Apple through the release of iCloud, the iPhone 4S and the new generation of MacBook Pro laptop computers! While Steve Jobs may have founded Apple, the company continues to innovate and produce under Tim Cook.
Stockholders and the Board of Directors are responsible for naming a company’s CEO and they are largely satisfied with Apple’s growth under Tim Cook. Employee approval of Tim Cook is 99%! When the overwhelming majority of your work force enjoys working for you, it bodes well for the company. Apple stockholders should be heartened by Cook’s approval rating.
Tim Cook’s rise to CEO was the result of a lot of hard work. Before becoming Chief Operating Officer of Apple, Cook made Apple more profitable during some of its leanest pre-iPod years. Before 2007, Cook strategically closed factories and warehouses to reduce inventory and eliminate issues in Apple’s manufacturing processes. By stripping the company of waste, Cook laid the framework by which Apple could reinvent itself, which it successfully did. With Apple’s infrastructure streamlined, Cook assumed more responsibilities as the Chief Operating Officer. In that capacity, Cook ran the operations of Apple in such a way that made the manufacture and distribution of products like the iPhone, iPod Touch and iPad exceptionally profitable. Under Cook’s leadership, the environmental standards of Apple manufacturing have become more stringent and the company has reduced its carbon footprint. Steve Jobs may have had the vision to make Apple products like the iPod into a cultural phenomenon, but Tim Cook had the responsibility to execute significant reforms in corporate stewardship. Cook met those challenges, which made him an easy choice for Chief Executive Officer for the Board.
The world can never replace the mind of Steve Jobs, who founded Apple Computers. But in Tim Cook, the world sees hope that the legacy of Steve Jobs will endure.
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