Computer Support Blog

The popularity of Glee has made the music term “mash-up” a household phrase.  In case, however, you aren’t into that trend, a mash-up is when a music producer combines two songs that are not inherently alike, but share a similar characteristic either musically or thematically.  In the entertainment and corporate worlds, mergers often act like mash-ups and they have been occurring with increasing frequency over the last decade.  One of the most peculiar mergers came when Disney purchased Marvel Entertainment in 2009.  Marvel Entertainment is the parent company that oversees Marvel Comics, Marvel Studios and Marvel Digital Enterprises.  Since the buyout, Disney has been making a lot of money off Marvel, especially through summer blockbuster films like Iron Man 2 and Captain America: The First Avenger.

But fans of Marvel Entertainment’s projects have been waiting for something substantive and new to come out of the Disney buyout for years.  Marvel Studios, for example, had all subsequent projects through this summer’s The Avengers in pre-production when Disney bought Marvel Entertainment.  Finally, the results are evident and Avengers Alliance embodies just what the buyout might mean for Marvel fans.  Avengers Alliance is a new video game for Facebook produced by Playdom.

The mash-up reference is not an inorganic one; Playdom, like Marvel Entertainment, was bought out by Disney.  Just as fans of Marvel Entertainment’s properties had been eager to learn what Disney would do with that company’s works, fans of Playdom’s games wondered why Disney would want the small software company.  With Avengers Alliance, Disney throws two of its bought companies together and fans of Marvel Entertainment and Playdom finally have their answers!

Avengers Alliance will go live on Facebook in March and Playdom and Disney are hoping that it will help raise Playdom’s clout on Facebook, which is turning into a surprisingly important platform for video gamers.  Avengers Alliance is a social game where you and your friends will be able to team up and train as popular characters from the Marvel superhero universe.  Unlike DC Universe Online Legends, that requires players to make new and original characters within the DC Universe, Playdom is getting the most out of the connection to the Marvel universe by having players play the beloved characters they know and wish they were.

The announcement and first presentations for Avengers Alliance look promising.  The game’s plot is intriguing and the artwork is very good.  But more than anything else, the announcement of Avengers Alliance reassures fans of Marvel and Playdom that their respective buyouts by Disney need not be treated with dread.  Disney is clearly still interested in both companies creating and Avengers Alliance might well be the start of something big!

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RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

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