Thanks For The Alpha Consumers!
This Thanksgiving, we give thanks to the unsung hero in the marketplace: the Alpha Consumer. An Alpha Consumer is “the first to know, the first to try, the first to buy.” Alpha Consumers deserve praise because they act as the real market testers of all new products.
As the first to buy new computer products, Alpha Consumers are the first to encounter issues that require professional computer support responses. Alpha Consumers have the money to buy the latest laptop, operating system or gadget and time to interact with computer support agents when problems arise. Because the Alpha Consumer is highly computer savvy, they tend to be the first to encounter Internet security issues. Through their interactions with computer support personnel, Alpha Consumers uncover and report Internet security threats both through software and identity theft issues.
The usefulness of Alpha Consumers is not limited to alerting computer support technicians of real-world problems with systems or Internet security issues the programmers did not consider. Alpha Consumers create the demand for products that drives down the price, like the Playstation 3 game console. One reason the price dropped on the Playstation 3 is that Alpha Consumers satisfied initial demand by buying up the original offering at the higher price. As well as enduring the Internet security vulnerabilities found on the Playstation 3, the Alpha Consumers alerted the computer support staff at Sony of those issues. Those who purchase the new models do not suffer the same risks as a result. Alpha Consumers have the income and inclination to upgrade frequently, exposing Internet Security issues and concerns requiring computer support in the new units.
The value of the Alpha Consumer is evident in more than just areas that require computer support. The initial price of all consumer electronics is higher and geared toward Alpha Consumers to basically fund the production of future units. The higher initial price also pays for the technical support personnel who fix Internet security issues or design threats found by Alpha Consumers. Alpha Consumers supported the Blu-Ray player by purchasing the initial units at around $800! Now Blu-Ray player prices average at $175, while Alpha Consumers upgrade to 3-D Blu-Ray.
Critics argue that the Alpha Consumer would not be as important if producers simply tested their products more. They argue that the need for computer support would be less if product testing met the demands of research and development, rather than appeasing stockholders by rushing product releases. How many threats to Internet security would delaying products have prevented?
We will never know; the rise of the Alpha Consumer is the domination of a “buy now, fix later” mindset. Consumers who benefit from the investment and tenacity of the Alpha Consumer, the Alpha Consumer’s endurance in the face of Internet security issues and flaws that require computer support to fix, owe the Alpha Consumer their thanks.
About RESCUECOM:
RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.
For More Information, Contact:
David Milman, CEO
315-882-1100
david@rescuecom.com
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