Computer Support Blog

There are some combinations of services that you would not expect to work together, but when they do, they work surprisingly well. One example would be airlines’ recent use of social networks to connect passengers. On international flights with a few companies, passengers can now upload their social network profile to the airline website and see other passengers’ profiles.

This seemingly odd combination then allows passengers to book a seat next to someone based on their social network profile. If the passenger finds the person interesting, he or she can book a seat next to a specific passenger in order to avoid the Russian roulette of random seat selection when purchasing your ticket. This service gives passengers more control over who they spend the plane ride sitting next to, so that they may possibly avoid sitting next to someone uninteresting or annoying.

The person whom the passenger chooses to sit next to then receives a message, via their social network, that includes a link to the passenger’s profile. If someone does not want to sit next to the person who chose him or her, he or she has the option to remove the profile or change seats.

Different companies are utilizing social networks in various ways. One service, based in Malaysia, searches the flight to see if any passengers are friends on Facebook. Another, from Hong Kong, lets users specify whether they are willing to talk about work or just chat socially on the flight, which the company takes into account when it assigns seats.

Using social networks as a factor of planning an airplane trip may not be for everyone, such as families with children.  At the moment, the service is primarily being promoted to single passengers looking to meet people who are flying to the same destination. More specialized promotions focus on businesspeople and backpackers, as those demographics generally enjoy meeting people with similar interests who are going to the same destination.

For those who fly often, especially internationally, this service could be just what they needed to ensure a good flight. Passengers will know a little about their seatmate and be able to strike up an enjoyable conversation for both parties or, they can choose to sit next to someone who does not wish to converse if that is what they want. Being able to choose whom you sit next to on an airplane through their social network profile is a new service, but it is definitely a welcome addition to our ever-more connected lives.

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